India Packaging Pacáistiú Táirge le Xiaomi

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh India Packaging Pacáistiú Táirge le Xiaomi.

AirgeadPacáistíocht· 2020

India Packaging Pacáistiú Táirge

le Xiaomi

Cliant: Xiaomi

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

31,594

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #92159

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le India Packaging Pacáistiú Táirge

Is córas pacáistithe é India Packaging a cruthaíodh do líne táirgí leictreonacha tomhaltóra a dhíoltar i margadh na hIndia. Úsáideann an dearadh scéim datha oráiste agus dubh atá i gcodarsnacht lena chéile chun tionchar amhairc a mhéadú agus chun príomhdhath na branda a léiriú. Iompraíonn limistéar tiomnaithe ar gach bosca féiniúlacht na branda, agus mar sin coinnítear an stíl chéanna ar fud táirgí de chatagóirí agus de mhéideanna éagsúla. Cuireann struchtúr soiléir ar an tosach eolas tábhachtach faoin táirge, an mana agus na príomhphointí díola i láthair. Tá gach bosca déanta as páipéar, lóntairthe agus fillte ina chruth.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh India Packaging Pacáistiú Táirge Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh India Packaging Pacáistiú Táirge ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh India Packaging Pacáistiú Táirge a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Toisí & Pacáistiú: dimension height 30-120, Length 50-95, width 32-50mm
Clibeanna: electronic, orange, colorful, technology
Teicneolaíocht Táirgthe: material: Paper Structure: paper die cut and fold to box.
Dúshlán Deartha: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Taighde: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Inspioráid: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Fad an Tionscadail: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Sreabhadh Oibríochta: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Paitinní: Copyrights belong to Xiaomi, 2019
Baill Foirne: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Creidiúintí Íomhá: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge