Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh EXP Brasil Brand Dearadh Branda le Mateus Matos Montenegro.

AirgeadGrafaic· 2020

EXP Brasil Brand Dearadh Branda

le Mateus Matos Montenegro

Cliant: EXP Brasil

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Grafaic

76,536

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #87730

Féach ar Sheirbhísí Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le EXP Brasil Brand Dearadh Branda

Tagann an dearadh do bhranda EXP Brasil ó phrionsabail na cuideachta maidir le haontacht agus comhpháirtíocht. An meascán idir teicneolaíocht agus dearadh a leithreasú ina dtionscadail mar atá i saol na hoifige. Léiríonn gné clóghrafaíochta aontas agus neart na cuideachta seo. Tá dearadh na litreach X láidir agus comhtháite ach an-éadrom agus teicneolaíochta. Léiríonn an branda saol an stiúideo, le heilimintí sna litreacha, ar an spás dearfach agus diúltach a aontaíonn daoine agus dearadh, aonair agus comhchoiteann, simplí le teicneolaíocht, meáchan éadrom agus láidir, gairmiúil agus pearsanta.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh EXP Brasil Brand Dearadh Branda Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh EXP Brasil Brand Dearadh Branda ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh EXP Brasil Brand Dearadh Branda a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Toisí & Pacáistiú: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Clibeanna: Architecture, brand, logotype, engineering, contruction, design
Teicneolaíocht Táirgthe: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Dúshlán Deartha: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Taighde: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Inspioráid: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Fad an Tionscadail: The project started February 2018 and ended in January 2019
Sreabhadh Oibríochta: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Baill Foirne: Mateus Matos Montenegro