Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Menogga Dearadh Branda le 1983Asia.

Cré-umhaGrafaic· 2020

Menogga Dearadh Branda

le 1983Asia

Cliant: 1983Asia

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #86957

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Menogga Dearadh Branda

Is dearadh branda é Menogga atá bunaithe ar chultúr an mhionlaigh Zhuang sa tSín. De réir traidisiún Zhuang, tá finscéal ann a deir go dtagann daoine ar an saol ó bhláthanna, agus tugtar onóir don bandia Menogga fós inniu. Léiríonn aitheantas an bhranda an spiorad baineann, an cineáltas agus an fhulaingt a fhaightear sa finscéal seo. Scanadh íomhánna traidisiúnta d'éadach Zhuang agus atarraingíodh iad le bogearraí digiteacha dearaidh chun córas amhairc nua-aimseartha a chruthú. Cuirtear an t-aitheantas i bhfeidhm ar éadaí, ar phacáistíocht agus ar scáthanna fearthainne, ag baint úsáide as clódóireacht the, bróidnéireacht agus flocáil. Is é an aidhm atá leis ná cultúr Guangxi a roinnt le lucht féachana níos leithne.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Menogga Dearadh Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Menogga Dearadh Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Menogga Dearadh Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
Toisí & Pacáistiú: Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
Clibeanna: Package design, branding design, traditional culture, Asian design
Teicneolaíocht Táirgthe: 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
Dúshlán Deartha: The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
Taighde: Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
Inspioráid: The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
Fad an Tionscadail: this project finished in March 2018 in Guangxi China
Sreabhadh Oibríochta: The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
Paitinní: 1983ASIA
Baill Foirne: Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling
Creidiúintí Íomhá: 1983ASIA