Yan Natural Juice Pacáistithe É Pacáistiú Buidéal le Backbone Branding

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Plaitíneim A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Yan Natural Juice Pacáistithe É Pacáistiú Buidéal le Backbone Branding.

PlaitíneamPacáistíocht· 2020

Yan Natural Juice Pacáistithe É Pacáistiú Buidéal

le Backbone Branding

Cliant: Backbone Branding

Buaiteoir an ghradaim Duais Plaitíneim A' Design Award sa Chatagóir Pacáistíocht

201,010

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #86906

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Yan Natural Juice Pacáistithe É Pacáistiú Buidéal

Bhí spreagtha ag dearadh an bhuidéil ag nádúr agus na prionsabail a bhaineann le bithmhíreolaíocht go sonrach i bhfoirm úll bitten. Bhí sé seo i gceist chun cáilíocht orgánach an táirge a thaispeáint taobh istigh. Cruthaíonn an anatamaíocht seo cruthanna comhlántacha nuair a chuirtear in aice lena chéile iad ar sheilfeanna nó le linn iompair a cheadaíonn an shábháil spáis a uasmhéadú. Tá ainm an bhranda inscríofa ar an lipéad le peannaireacht stílithe. Léiríonn an peannaireacht seo dath agus cuma an fhéir tanaí mar nod don Dúlra.

An Aitheantas

Maidir leis an Duais Plaitíneim A' Design Award

Bhuaigh an dearadh Yan Natural Juice Pacáistithe É Pacáistiú Buidéal Duais Plaitíneim A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí atá fíor-urghnách, galánta agus maorga. Is míorúiltí cruthaithe iad buaiteoirí Plaitíneim, fianaise ar theorainneacha na cruthaitheachta intleachtúla, agus léiríonn siad gairmiúlacht agus géiniais a ndearthóirí gan sárú. Táthar ag súil go mbeidh na dearaí seo ar na saothair is clúití a shainíonn aeistéitic ré, a chuireann le folláine na sochaí agus a chuireann teorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta chun cinn. Léiríonn an dearadh Yan Natural Juice Pacáistithe É Pacáistiú Buidéal leibhéal sármhaitheasa thar na bearta agus déanann sé an domhan ina áit níos fearr gan amhras lena shaintréithe tairbheacha luachmhara. Is saothar é an dearadh Yan Natural Juice Pacáistithe É Pacáistiú Buidéal a bhuaigh Duais Plaitíneim A' Design Award a mhúsclaíonn mianta, a spreagann, a chuireann ar bís, a thugann sásamh agus a bhíonn ina thobar áthais mhóir.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
Toisí & Pacáistiú: Width 70mm x Depth 85mm x Height 265 mm
Clibeanna: natural juice, packaging design, biomimicry, organic,
Teicneolaíocht Táirgthe: A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
Dúshlán Deartha: Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.

The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
Taighde: Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
Inspioráid: The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
Fad an Tionscadail: January to May 2017 in Yerevan Armenia
Sreabhadh Oibríochta: We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
Baill Foirne: Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan
Creidiúintí Íomhá: All photo credits to Backbone Branding