Mirzam: Monsters Collection Seacláide le Backbone Branding

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Óir A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Mirzam: Monsters Collection Seacláide le Backbone Branding.

ÓrPacáistíocht· 2021

Mirzam: Monsters Collection Seacláide

le Backbone Branding

Cliant: Backbone Branding

Buaiteoir an ghradaim Duais Óir A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #86552

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Mirzam: Monsters Collection Seacláide

Bhí brandáil de dhíth ar dhéantóirí seacláide ón UAE (Dubai) le haghaidh seacláide bean-go-beár lámhdhéanta. Ó ainmniú agus féiniúlacht go dearadh agus pacáistiú an táirge, dhear an fhoireann gach eilimint le scéal iontach timpeall an choincheapa ar fad. Cruthaíodh an branda atá bunaithe ar thurais tríd an Orient ársa feadh bealaí agus cosáin aigéin a ndearnadh dearmad orthu le fada. Turas ó thír go tír, ag bualadh le arrachtaigh agus le carachtair mhiotasacha. Is é an dearadh pacáistithe an illusion de thuras idir miotas agus réaltacht.

An Aitheantas

Maidir leis an Duais Óir A' Design Award

Bhuaigh an dearadh Mirzam: Monsters Collection Seacláide Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Mirzam: Monsters Collection Seacláide ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Mirzam: Monsters Collection Seacláide mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Toisí & Pacáistiú: Width 31 mm x Depth 1 mm x Height 61 mm
Clibeanna: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Teicneolaíocht Táirgthe: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Dúshlán Deartha: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Taighde: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Inspioráid: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Fad an Tionscadail: January-September 2015, Yerevan, Armenia
Sreabhadh Oibríochta: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Paitinní: Copyrights belong to Mirzam Chocolate Makers
Baill Foirne: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Creidiúintí Íomhá: All Photo Credits to Bacbkone Branding