Léim go dtí an t-ábhar
Kalitva Catalóg Táirgí le Lana Raizen

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2019 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Kalitva Catalóg Táirgí le Lana Raizen.


Cré-umhaGrafaic· 2019

Kalitva Catalóg Táirgí

le Lana Raizen

Cliant: Kalitva

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Grafaic

14,245

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #73261

Dathanna

An Dearadh

Maidir le Kalitva Catalóg Táirgí

Cruthaíodh an chatalóg do mhonaróir uirlisí cócaireachta sa Rúis. Mar thoradh ar eolas mionsonraithe agus anailís chomparáideach ar na bailiúcháin go léir, roghnaíodh na spíosraí, na luibheanna agus na glasraí is oiriúnaí, a chomhlánaigh dearadh na catalóige agus a leag béim ar na buntáistí a bhaineann le gach bailiúchán. Príomhchlúdach na gcatalóg a rinneadh le gearradh i bhfoirm pan friochadh, trína dtaispeánann grianghraf daite an bhailiúcháin. Déantar Láimhseálann an uile friochta agus na potaí ar an dara clúdach a vearnaisiú le laicir bhog, ag aithris aithris ar chlúdach iarbhír na láimhseálacha seo.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Kalitva Catalóg Táirgí Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Kalitva Catalóg Táirgí ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Kalitva Catalóg Táirgí riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla
The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Toisí & Pacáistiú
Width 210 mm x Depth 9 mm x Height 250 mm
Clibeanna
catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Teicneolaíocht Táirgthe
Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Dúshlán Deartha
The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Taighde
As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Inspioráid
The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Fad an Tionscadail
The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Sreabhadh Oibríochta
The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Baill Foirne
Lana Raizen
Creidiúintí Íomhá
Photographer: Sergey Fedotov, Kalitva

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