Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2018 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Feral Horses Brand Identity Feiniúlacht Chorparáideach le Emanuele Grittini.

AirgeadGrafaic· 2018

Feral Horses Brand Identity Feiniúlacht Chorparáideach

le Emanuele Grittini

Cliant: Feral Horses

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #65397

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Feral Horses Brand Identity Feiniúlacht Chorparáideach

Is feiniúlacht chorparáideach í Feral Horses Brand Identity a dearadh do chuideachta a oibríonn i réimse na hinfheistíochta san ealaín chomhaimseartha. Labhraíonn an fheiniúlacht le trí lucht féachana: lucht grá don ealaín, trádálaithe gairmiúla, agus daoine fiosracha atá tiomanta do rath a bhaint amach. Tugann picteagram amháin taobh ealaíonta agus taobh airgeadais na branda le chéile. Tá an lógó agus a leaganacha éagsúla foirfe ó thaobh picteilín de, rud a chinntíonn go bhfanann an marc soiléir agus inaitheanta. Sainmhíníodh na dathanna leis an gcóras Pantone agus ansin iompaíodh iad go sRGB agus CMYK. Oibríonn na clófhoirne roghnaithe go maith i gcló agus ar scáileán araon.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Feral Horses Brand Identity Feiniúlacht Chorparáideach Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Feral Horses Brand Identity Feiniúlacht Chorparáideach ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Feral Horses Brand Identity Feiniúlacht Chorparáideach a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.
Toisí & Pacáistiú: All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
Clibeanna: art, investment, economy, financial, artist, artwork,
Teicneolaíocht Táirgthe: For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
Dúshlán Deartha: The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
Taighde: The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
Inspioráid: The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
Fad an Tionscadail: The project started in October 2016 in Milan and finished in january 2017 in Milan.
Sreabhadh Oibríochta: The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.