Optics and Chromatics Póstaer Taispeántais le Timea Andoka

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2018 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Optics and Chromatics Póstaer Taispeántais le Timea Andoka.

AirgeadGrafaic· 2018

Optics and Chromatics Póstaer Taispeántais

le Timea Andoka

Cliant: Timea Andorka

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Grafaic

66,192

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #58492

Aimsigh Anois Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Optics and Chromatics Póstaer Taispeántais

Tagraíonn an teideal Optics and Chromatic don díospóireacht idir Goethe agus Newton ar nádúr dathanna. Léirítear an díospóireacht seo le clabhsúr an dá chumadóireacht i bhfoirm litreach: ríomhtar ceann amháin, geoiméadrach, le comhrianta géara, braitheann an ceann eile ar shúgradh tuisceanach scáthláin ildaite. In 2014 bhí an dearadh seo mar chlúdach do Chlúdaigh Ealaíontóirí Sraith Pantone Plus.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Optics and Chromatics Póstaer Taispeántais Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Optics and Chromatics Póstaer Taispeántais ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Optics and Chromatics Póstaer Taispeántais a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
Toisí & Pacáistiú: original poster size: 70×100 cm
Clibeanna: chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
Teicneolaíocht Táirgthe: paper, coloured plastic sheet, light, shadow
Dúshlán Deartha: Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
Taighde: It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
Inspioráid: Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
Fad an Tionscadail: The poster was made at Budapest, Hungary, 2010.
It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
Sreabhadh Oibríochta: Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
Baill Foirne: Art director, graphic design, type design and paper craft: Tímea Andorka