Cny Design For The Year Of The Snake Pacáistiú Bainne le Mengniu Gaoke Fresh Dairy Products

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2025 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Cny Design For The Year Of The Snake Pacáistiú Bainne le Mengniu Gaoke Fresh Dairy Products.

AirgeadPacáistíocht· 2025

Cny Design For The Year Of The Snake Pacáistiú Bainne

le Mengniu Gaoke Fresh Dairy Products

Cliant: Mengniu Gaoke Fresh Dairy Products

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #171317

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Cny Design For The Year Of The Snake Pacáistiú Bainne

Is lipéad pacáistithe bainne eagrán teoranta é Cny Design For The Year Of The Snake a cruthaíodh do Bhliain na Nathrach sa tSín. Tá an lipéad déanta d'ábhar trédhearcach BOPP dhá shraith. Léiríonn an tsraith uachtarach patrún geoiméadrach nathrach a shiombailíonn an t-ádh mór. Ligeann cúinne triantánach dearg le himeall ardaithe an tsraith uachtarach a bhaint siar, rud a nochtann beannachtaí folaithe ar théamaí ar nós grá, saibhris, gairme agus scrúduithe. Déanann gníomh an bhainte deasghnáth beag as bainne úr a ól. Cuireann stampáil the logánta doimhneacht amhairc leis an dearadh.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Cny Design For The Year Of The Snake Pacáistiú Bainne Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Cny Design For The Year Of The Snake Pacáistiú Bainne ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Cny Design For The Year Of The Snake Pacáistiú Bainne a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
Toisí & Pacáistiú: 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136
Clibeanna: Year of the snake, Zodiac, Milk, Packaging,Good luck
Teicneolaíocht Táirgthe: The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
Dúshlán Deartha: Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
Taighde: In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
Inspioráid: In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
Fad an Tionscadail: The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
Sreabhadh Oibríochta: The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
Baill Foirne: Design Director: Li Huang
Designer:Shen Jia Ting
Creidiúintí Íomhá: Mengniu Gaoke Fresh Dairy Products