Kakao AI Campus Dearadh Féiniúlachta Branda le LMNT Company

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2025 Duais Óir A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Kakao AI Campus Dearadh Féiniúlachta Branda le LMNT Company.

ÓrGrafaic· 2025

Kakao AI Campus Dearadh Féiniúlachta Branda

le LMNT Company

Cliant: LMNT Company

Buaiteoir an ghradaim Duais Óir A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #167330

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Kakao AI Campus Dearadh Féiniúlachta Branda

Is dearadh féiniúlachta branda é Kakao AI Campus a cruthaíodh do spás foghlama atá dírithe ar an intleacht shaorga. Tá an campas ar oscailt d'fhoireann na cuideachta, do phobail áitiúla, do ghrúpaí sibhialta agus do dhaoine a bhfuil rochtain theoranta acu ar an saol digiteach, agus tacaíonn sé le hoiliúint daoine cumasacha san intleacht shaorga. Áirítear sa chóras branda breis is 50 deilbhín, príomhamharcáin, léaráidí, comharthaíocht agus grafaicí gluaisne moirfithe atá tógtha timpeall ar théama acmhainneacht gan teorainn an duine aonair. Feabhsaíonn cur chuige dearaidh do chách an infheictheacht agus treoraíonn sé gluaiseacht laistigh agus lasmuigh den spás.

An Aitheantas

Maidir leis an Duais Óir A' Design Award

Bhuaigh an dearadh Kakao AI Campus Dearadh Féiniúlachta Branda Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Kakao AI Campus Dearadh Féiniúlachta Branda ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Kakao AI Campus Dearadh Féiniúlachta Branda mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community.
Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles.
A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs.
By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding.
Toisí & Pacáistiú: We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms.
Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a
multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals".
The experience design reflects insights from our customer journey analysis.
We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines.
Clibeanna: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
Teicneolaíocht Táirgthe: Adobe Illustrator, Adobe After Effects, Adobe Photoshop
Dúshlán Deartha: As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit.
This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea.
A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively.
Taighde: Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training.
The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all.
The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community.
This innovative approach is expected to set a new benchmark in the industry.
Inspioráid: Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics.
These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals.
Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach.
Fad an Tionscadail: Seoul, Republic of Korea
Sreabhadh Oibríochta: A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented.
This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space.
The Design as Media approach allows employees and the public to discover new facets of the organization.
Baill Foirne: Creative Director: Choe Jangsoon
BX Director: Noh Jihoon
BX Director: Han Hyungmin
BX Designer / BX Strategy & BX Design: Hwang Euiseong
BX Designer / BX Strategy & BX Design: Na Hyunjoo
BX Strategist / Verbal Design: Kim Joeun
BX Strategist / Verbal Design: Ghimb Yerim
BX Designer / BX Design: Choi Sangcheol
BX Designer / BX Design: Kim Sehyeon
BX Designer / BX Design: Hong Sungmin
Creidiúintí Íomhá: Image #1 : ©2024. LMNT all rights reserved.
Image #2 : ©2024. LMNT all rights reserved.
Image #3 : ©2024. LMNT all rights reserved.
Image #4 : ©2024. LMNT all rights reserved.
Image #5 : ©2024. LMNT all rights reserved.