Yihe Dim Sum Dearadh Pacáistiúcháin le Ye Zhang

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2024 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Yihe Dim Sum Dearadh Pacáistiúcháin le Ye Zhang.

Cré-umhaPacáistíocht· 2024

Yihe Dim Sum Dearadh Pacáistiúcháin

le Ye Zhang

Cliant: Beijing Jiaotong University

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

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Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Yihe Dim Sum Dearadh Pacáistiúcháin

Is dearadh pacáistiúcháin é Yihe Dim Sum do bhranda pastraí i stíl Beijing a dhíoltar ag an Samhraidh Pálás. Tá an bosca seachtrach 230 faoi 230 faoi 60 milliméadar ar mhéid agus tá ceithre bhosca níos lú, 110 faoi 110 faoi 45 milliméadar, ann. Léirítear ceithre shuíomh cháiliúla den Samhraidh Pálás chun na ceithre bhlas pastraí a léiriú. Cuireann na léaráidí ailtireacht traidisiúnta na Síne le chéile le stíl pop art agus le heilimintí coláis tógtha ó phictiúir thraidisiúnta. Baintear úsáid as clódóireacht UV, idirshraith pháipéir, téacs taobhach cróinbhrónzáilte agus imill dhí-ghearrtha sa bhosca chun buanseasmhacht a chinntiú.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Yihe Dim Sum Dearadh Pacáistiúcháin Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Yihe Dim Sum Dearadh Pacáistiúcháin ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Yihe Dim Sum Dearadh Pacáistiúcháin riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
Toisí & Pacáistiú: Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm
Clibeanna: The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
Teicneolaíocht Táirgthe: The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
Dúshlán Deartha: The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
Taighde: Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging.
Inspioráid: The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent.
Fad an Tionscadail: The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
Sreabhadh Oibríochta: The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
Paitinní: This work is all original images not copyrighted.
Baill Foirne: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:XiaoyiWang
Designer:XiaoyuanQin
Designer:YuzhengLei
Designer:YeLin
Designer:LeSun
Designer:XiaoYuZhou
Creidiúintí Íomhá: This work is all original images not copyrighted.