Sheng Ming Yue Bosca Bronntanais Císte Gealaí le Hu Wan, Li Jianpeng and Shi Xiaoxia

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2024 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Sheng Ming Yue Bosca Bronntanais Císte Gealaí le Hu Wan, Li Jianpeng and Shi Xiaoxia.

Cré-umhaPacáistíocht· 2024

Sheng Ming Yue Bosca Bronntanais Císte Gealaí

le Hu Wan, Li Jianpeng and Shi Xiaoxia

Cliant: Netease Yanxuan Trading Co. Ltd

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

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Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Sheng Ming Yue Bosca Bronntanais Císte Gealaí

Le linn Fhéile Mheán an Fhómhair, úsáidtear cistí gealaí le haghaidh bronntanais agus tomhalta pearsanta. Mar sin féin, de réir mar a éiríonn pacáistiú níos galánta agus níos dramhaíla, dhear an fhoireann go feasach bosca bronntanais císte gealaí níos dlúithe agus níos cairdiúla don chomhshaol. Léiríonn Sheng Ming Yue gealach gheal ag éirí os cionn na farraige, ag cur in iúl dúil mhuintir na Síne in athaontú agus i rudaí áille. Coimeádann sé airíonna bronntanais ardchaighdeáin agus léiríonn cáilíocht agus doimhneacht chultúr traidisiúnta na Síne. Is é an sprioc bealach ardchaighdeáin agus inacmhainne a thairiscint chun an fhéile a cheiliúradh agus stíl mhaireachtála inbhuanaithe a chur chun cinn.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Sheng Ming Yue Bosca Bronntanais Císte Gealaí Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Sheng Ming Yue Bosca Bronntanais Císte Gealaí ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Sheng Ming Yue Bosca Bronntanais Císte Gealaí riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
Toisí & Pacáistiú: Width：200mm x Depth:110mm x Height：255mm
Clibeanna: Oriental Aesthetics, Package Design
Teicneolaíocht Táirgthe: As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture.
Dúshlán Deartha: The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
Taighde: Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
Inspioráid: Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
Fad an Tionscadail: The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
Sreabhadh Oibríochta: The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
Baill Foirne: Hu Wan
Li Jianpeng
Shi xiaoxia
Creidiúintí Íomhá: Creative Director Hu Wan
Designer Li Jianpeng