Tiantai Huangcha Féiniúlacht Branda le Zhejiang Gongshang University

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2025 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Tiantai Huangcha Féiniúlacht Branda le Zhejiang Gongshang University.

AirgeadGrafaic· 2025

Tiantai Huangcha Féiniúlacht Branda

le Zhejiang Gongshang University

Cliant: 天台县人民政府

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Grafaic

87,312

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #152976

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Tiantai Huangcha Féiniúlacht Branda

Is féiniúlacht branda agus dearadh pacáistithe é Tiantai Huangcha a cruthaíodh do thae buí réigiúnach. Cuireann an lógó cruthanna poncanna agus duilleog le chéile i dteanga ghrafach shimplí. Siombalaíonn ciorcal amháin croílár an tae. Léiríonn dhá chiorcal an t-idirghníomhú idir daoine agus an dúlra. Seasann trí chiorcal do chairde ina suí timpeall boird chun tae a roinnt. Déanann grafaic loiteoige tae thíos macalla ar na trí phonc agus cuireann sí an marc i gcrích. Úsáideann an pacáistiú ceirmeacht neamhlonrach le hanlaí miotail, agus leanann foirm an channa tae cruth an lógó.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Tiantai Huangcha Féiniúlacht Branda Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Tiantai Huangcha Féiniúlacht Branda ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Tiantai Huangcha Féiniúlacht Branda a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The combination of dots shapes and leaves condenses the Buddhist meditation into a logo graphic with multiple meanings. The circle symbolises the essence of tea; the arrangement of two circles shows the interaction between man and nature; and the arrangement of three circles signifies the sharing and gathering of friends who are seated around a table to drink three cups of tea together.
The tea lotus graphic below the logo echoes the three dots above, ultimately constituting the complete logo.
Toisí & Pacáistiú: Round, crescent shaped tea canister: diameter 120mm*height 150mm (capacity 150-200g);
Tea tray: leaf-shaped design, length 200mm*width 100mm.
In packaging design, round tea canisters, crescent-shaped tea canisters, diagonally placed tea cups and leaf-shaped tea trays are the basic apparatus for tea tasting. At the same time, through the clever combination of the tea canister and the tea tray, it forms an isomorphic design that echoes with the logo graphic, which effectively strengthens the brand impression.
Clibeanna: Brand Narrative, Brand Design, Symbolic Design, Sustainable Packaging, Regional IPs
Teicneolaíocht Táirgthe: Material Selection: The packaging is made of matte ceramic and metal handles, echoing the natural texture; balancing a sense of high-end with sustainability;

3D modelling: The tea canister form was modelled based on the logo graphic to ensure that the shape was consistent with the brand symbol. This creation, through the simple design, helps the brand to show the rich connotation, and leave a deeper memory and sense of identity in the user's mind.
Dúshlán Deartha: Cultural abstraction: how to transform Buddhist Zen into a universal symbol? This can be done by lowering the narrative cognitive threshold through a simple graphic with different numbers of circles, one circle, two circles and three circles;
Breaking barriers: how to balance high-end positioning and mass communication? Minimalist design of gifts and everyday scenes to strengthen the ‘scarcity + cultural value’ label;
Production: process cost control for complex shaped tea canisters, using modular moulds to reduce customisation costs.
Taighde: This project creates a brand image and packaging system for "Tiantai Yellow Tea". Centered on "Buddhist culture," the design blends Zen aesthetics with tea-making traditions. The main graphic combines dots and leaf shapes. The tea lotus below forms a "poet monk with clasped hands," reflecting the "tea and Zen" philosophy. The design balances cultural richness with efficiency, emphasizing the tea's rarity and premium status. The brand gained government recognition and media coverage.
Inspioráid: We were commissioned by the government of Tiantai County, Zhejiang Province to design the brand identity and packaging for the local speciality tea 'Tiantai Huangcha.' As the birthplace of yellow tea, Tiantai Temple was asked to incorporate its concept of 'Tea Zen and One Taste' into the design; to transform the traditional process of sun-drying and drinking tea into visual symbols; and to integrate a variety of cultural imagery through geometric shapes that are easy to recognise and remember .
Fad an Tionscadail: The project started its design phase in October 2022, was completed in April 2023 and officially released in May 2024.
Sreabhadh Oibríochta: Unpacking Ceremony: The layered structure of the gift box needs to be opened in a specific order, simulating the Zen tea ceremony;
The combination of the tea canister and the tea tray enhances the sense of opening ceremony, which fits the needs of gift-giving scenarios, and the minimalist graphics reduce the cost of recognition, helping the brand to quickly enter new markets and strengthen the brand's memory. This minimalist symbol system can be expanded to tea utensils and cultural tourism products (such as meditation experience periphery) to continue the brand life cycle.
Baill Foirne: Designer：Kan Zhao
Creidiúintí Íomhá: Designer：Kan Zhao