Haocailou Dearadh Intí Bialainne le Sig Studio

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2023 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Interiúir é an dearadh Haocailou Dearadh Intí Bialainne le Sig Studio.

AirgeadInteriúr· 2023

Haocailou Dearadh Intí Bialainne

le Sig Studio

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Interiúr

18,715

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #143404

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Haocailou Dearadh Intí Bialainne

Is dearadh intí bialainne é Haocailou a chuireann cultúr Shunde i láthair. I gcultúr Shunde, ciallaíonn Haocai an t-ádh, an fhéiltiúlacht agus dathanna saibhre. Úsáideann an tionscadal a lán laindéar, dathanna traidisiúnta agus ábhair shraitheacha chun atmaisféar bríomhar a chruthú. Is é an féinics, siombail an dea-áidh agus leasainm áitiúil ar Shunde, an príomhthéama. Tá staighre buí ann, le ráillí láimhe a fheidhmíonn mar bhíomaí tacaíochta, a threoraíonn go beár a bhfuil bád féinics dhá shraith os a chionn ina gcoinnítear fíon freisin. Cuireann na seomraí príobháideacha ar an tríú hurlár laindéir éisc thraidisiúnta i gcuimhne.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Haocailou Dearadh Intí Bialainne Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Haocailou Dearadh Intí Bialainne ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Haocailou Dearadh Intí Bialainne a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: How to highlight Shunde culture and attract young people is the difficulty.

In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.

Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness.
Toisí & Pacáistiú: The project area is 542sqm.
Clibeanna: Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design
Teicneolaíocht Táirgthe: Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture.
Dúshlán Deartha: How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.

The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Taighde: Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology：Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way.
Inspioráid: A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.

We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.

Innovations on construction technology, dining experience and floor plan as well.
Fad an Tionscadail: The project located in Fengshengli SH started in July 2021 and finished in December 2021.
Sreabhadh Oibríochta: Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Paitinní: Copyrights belong to SIG Studio,2021.
Baill Foirne: Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management：Jiani Feng
Creidiúintí Íomhá: Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021