Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Óir A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Biblioteche di Roma Féiniúlacht Branda le Ragu Communication.
ÓrGrafaic· 2022
Biblioteche di Roma Féiniúlacht Branda
Cliant: Sistema Biblioteche di Roma
Buaiteoir an ghradaim Duais Óir A' Design Award sa Chatagóir Grafaic
Buaiteoir Gradaim Fíoraithe
Fíoraigh Stádas Gradaim do #140666An Dearadh
Maidir le Biblioteche di Roma Féiniúlacht Branda
Is féiniúlacht branda é Biblioteche di Roma a cruthaíodh do líonra leabharlann poiblí chathair na Róimhe. Comórann an fhéiniúlacht cúig bliana is fiche de chóras na leabharlann agus tá sé i gceist aici nuálaíocht agus inrochtaineacht a chur in iúl. Léirigh an lógó stairiúil leabhar dúnta ina luí ar a thaobh. Léiríonn an tsiombail nua leabhar oscailte ar féidir í a léamh freisin mar chéad litir an ainm. Tá an comhartha grafach glan agus bunúsach. Cuirtear an fhéiniúlacht i bhfeidhm ar an gcóras stáiseanóireachta, ar phointí teagmhála digiteacha, ar fhógraíocht, ar mheáin lasmuigh agus ar chomharthaíocht.
An Aitheantas
Maidir leis an Duais Óir A' Design Award
Bhuaigh an dearadh Biblioteche di Roma Féiniúlacht Branda Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Biblioteche di Roma Féiniúlacht Branda ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Biblioteche di Roma Féiniúlacht Branda mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.
Taobh Thiar den Dearadh
Pacáiste Preasa
Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.
- Airíonna Uathúla
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- Toisí & Pacáistiú
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage - Clibeanna
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
- Teicneolaíocht Táirgthe
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- Dúshlán Deartha
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- Inspioráid
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- Fad an Tionscadail
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- Sreabhadh Oibríochta
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- Paitinní
- Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
- Baill Foirne
- Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi - Creidiúintí Íomhá
- Ragu Communication
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