Buddy Workwear Feidhm: Aitheantas Branda le Pilotfisch GmbH and Co. KG

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Fógraíochta é an dearadh Buddy Workwear Feidhm: Aitheantas Branda le Pilotfisch GmbH and Co. KG.

AirgeadFógraíocht· 2022

Buddy Workwear Feidhm: Aitheantas Branda

le Pilotfisch GmbH and Co. KG

Cliant: Buddy Workwear Manufaktur

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Fógraíocht

48,608

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #140102

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Buddy Workwear Feidhm: Aitheantas Branda

Is aitheantas branda é Buddy Workwear a cruthaíodh do mhonaróir éadaí oibre sa Ghearmáin. Is é an t-ainm Buddy croílár an aitheantais agus tagann sé ó sheanainm na cuideachta. Feidhmíonn dúghorm mar an bpríomhdhath agus ligeann sé do na táirgí agus do na grianghraif seasamh amach, agus úsáidtear gorm éadrom mar dhath béime agus aibhsithe. Comhlánaíonn an dá dhath a chéile mar bhuddies. Tacaíonn clóghrafaíocht shoiléir agus focail shimplí le dearcadh díreach an bhranda. Cuirtear an t-aitheantas i bhfeidhm ar bhróisiúir chlóite, ar shuíomh gréasáin, ar fhíseán agus ar fheachtas meán sóisialta.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Buddy Workwear Feidhm: Aitheantas Branda Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Buddy Workwear Feidhm: Aitheantas Branda ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Buddy Workwear Feidhm: Aitheantas Branda a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Toisí & Pacáistiú: Brochures DIN A4
Clibeanna: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Teicneolaíocht Táirgthe: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Dúshlán Deartha: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Taighde: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspioráid: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Fad an Tionscadail: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Sreabhadh Oibríochta: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Baill Foirne: Pilotfisch GmbH & Co. KG
Creidiúintí Íomhá: Photography: Fotografie Witte Wattendorff GmbH, Münster