Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Soghluaiste é an dearadh Career Science Feidhmchlár Foghlama le Centrick.
Cré-umhaSoghluaiste· 2022
Career Science Feidhmchlár Foghlama
le Centrick
Cliant: Centrick Marketing Solutions LLP
Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Soghluaiste
Buaiteoir Gradaim Fíoraithe
Fíoraigh Stádas Gradaim do #139463An Dearadh
Maidir le Career Science Feidhmchlár Foghlama
Is feidhmchlár foghlama soghluaiste é Eolaíocht Gairme atá dírithe ar mhic léinn agus ar ghairmithe túslíne. Tá an comhéadan bunaithe ar aipeanna laethúla a bhfuil aithne orthu, ionas go mbraitheann an nascleanúint intuigthe. Tá an roghchlár cúrsaí eagraithe cosúil le seinmliosta ceoil, agus déantar anailís chasta a mhíniú le grafaicí simplí. Léirítear dul chinn gairme mar léarscáil a bhraisleálann amach ina deiseanna nua. Leanann na cláir cheannródaíochta formáidí cluiche, agus cuirtear deiseanna i láthair mar chártaí bailithe. Úsáideann na scáileáin cóimheas 16x9 agus oiriúnaíonn siad do ghléasanna éagsúla. Is é an aidhm foghlaim gairme a dhéanamh soiléir agus spraíúil.
An Aitheantas
Maidir leis an Duais Cré-umha A' Design Award
Bhuaigh an dearadh Career Science Feidhmchlár Foghlama Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Career Science Feidhmchlár Foghlama ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Career Science Feidhmchlár Foghlama riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.
Taobh Thiar den Dearadh
Pacáiste Preasa
Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.
- Airíonna Uathúla
- The journey of life is a composition of unique things. Hence, each section on the platform, inspired by life, was created to be unique. The course menu was designed like a music playlist. Complex analyses were simplified with graphics inspired by sci-fi movies. Career progress emulated growth in the natural order of life. Leaderboards were inspired by video games. Opportunities were showcased like collectible trading cards. The platform was simplified to make learning intuitive yet playful.
- Toisí & Pacáistiú
- Learning platforms are used predominantly by students and entry level professionals, especially on the go. Hence we designed it mobile first. With design responsive fundamentals at the crux of this intuitive interface, we bootstrapped the platform to facilitate a user experience that seamlessly translates across devices. The platform screens were created in the 16x9 aspect ratio, rendering horizontally and vertically without compromising on the experience.
- Clibeanna
- User interface, interactive interface, learning platform, learning application, UI, UX, human centred design, design thinking
- Teicneolaíocht Táirgthe
- Using design thinking methodologies, we designed this learning platform by first talking to people. The research was conducted remotely, spanning occupations and geography. Customised software was then used to analyse and match user patterns to predict social behaviour. Heat map screen testing was applied to identify and solve for blockages and drop outs across the user journey. Low fidelity wireframes were created and tested before designing and prototyping the platform on Figma.
- Dúshlán Deartha
- To create a platform like no other, social media behaviour, professional networking, learning and career guidance, all had to be integrated into one seamless platform. As every individual’s career path is as unique as the person himself, it was imperative to encapsulate the individual journey. This required talking to over 1000 people from different walks of life, backgrounds, each with unique aspirations and analyse their behaviour to simply take the rocket science out of career growth.
- Taighde
- When designing the platform, we integrated the fundamentals of design thinking into the process. We talked to over a 1000 people to understand what makes them tick and factored in their current interests to design an involved user interface, adding a human touch to AI learning. We structured the navigation based on the apps they love, covet and most frequently use. The visitors would then need to rely on muscle memory to explore the platform while their minds remained focused on their goals.
- Inspioráid
- For a learning platform that simplifies life’s toughest decisions, the journey of life formed the inspiration. From social conversations, gaming, shopping to dating, movies and music, the platform was designed keeping the audience interests at the core while celebrating their uniqueness to create an experience that reflects the world we live in. When they log on, the newness coupled with a sense of familiarity, makes them feel like the platform was designed specially to make them succeed.
- Fad an Tionscadail
- May 2021 to August 2021, Mumbai, India
- Sreabhadh Oibríochta
- When done right, platforms designed with a human-centred approach, look simple. Because at the core, they connect with people. Edvanza was therefore built to make learning look and feel like a lot of fun. The gap analysis, that solves for perceived gaps, was designed inspired by shopping apps, subliminally urging the user to act and do more. The course menu was designed to be as playful as a music playlist. The career map imitates growth in nature, branching into opportunities as the user grows.
- Baill Foirne
- Roy Menezes
Yash Chauhan
Ranjeet Bubber
Zara Daruwalla
Saurabh Choudhary
Malavika Shah
Anamta Shaikh
Urraithe
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