Meandre Buidéal Cumhráin, Pacáistíocht Chumhráin le Jiawei Wu

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Meandre Buidéal Cumhráin, Pacáistíocht Chumhráin le Jiawei Wu.

Cré-umhaPacáistíocht· 2022

Meandre Buidéal Cumhráin, Pacáistíocht Chumhráin

le Jiawei Wu

Cliant: Jiawei Wu Design

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #137809

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Meandre Buidéal Cumhráin, Pacáistíocht Chumhráin

Is dearadh buidéil agus pacáistíochta é Meandre a cruthaíodh do bhranda cumhráin nádúrtha. Tagann an t-ainm ó fhocal Fraincise a chiallaíonn lúba abhann. Tá sé mar aidhm ag an dearadh taithí thumthach a thabhairt duit ar fánaíocht i bhforaois. Leanann an caidhp foirm brainse atá lúbtha, agus tá an buidéal déanta as adhmad gallchnó Mheiriceá Thuaidh a mhúnlaítear trí phróiseas lúbtha adhmaid. Iompraíonn cárta faisnéise grianghraf agus cur síos ar an bhforaois tuaithe Fhrancach a spreag an cumhrán. Ní úsáidtear ach nótaí nádúrtha, adhmadúla sa chumhrán.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Meandre Buidéal Cumhráin, Pacáistíocht Chumhráin Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Meandre Buidéal Cumhráin, Pacáistíocht Chumhráin ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Meandre Buidéal Cumhráin, Pacáistíocht Chumhráin riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Toisí & Pacáistiú: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Clibeanna: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Teicneolaíocht Táirgthe: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Dúshlán Deartha: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Taighde: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Inspioráid: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Fad an Tionscadail: The project started in 2020 and finished in 2021.
Sreabhadh Oibríochta: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Paitinní: Jiawei Wu
Baill Foirne: Jiawei Wu
Creidiúintí Íomhá: Design:Jiawei Wu
Photo Credits: Sonia Szostak