Figura Branducháin agus Dearadh Pacáistíochta le Anja Zambelli Colak

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Figura Branducháin agus Dearadh Pacáistíochta le Anja Zambelli Colak.

IarannGrafaic· 2022

Figura Branducháin agus Dearadh Pacáistíochta

le Anja Zambelli Colak

Cliant: Zambelli Brand Design

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

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Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Figura Branducháin agus Dearadh Pacáistíochta

Is dearadh branducháin agus pacáistíochta é Figura do réimse de bhlastáin Mheánmhuirí, lena n-áirítear cácaí figí, seacláidí agus ológ-ola. Tá an aitheantas tógtha timpeall ar dheilbhín fige atá stílithe mar bhalún aeir, tagairt don taisteal agus do fhréamhacha Meánmhuirí bhunaitheoir na branda. Léiríonn tónta órga, corcra agus glasa na príomh-chomhábhair. Cuireann patrúin de dhuilleoga fige, tonnta agus gainní éisc an Mheánmhuir i gcuimhne. Tá lipéid agus pacáistíocht pháipéir clóite i ndathanna Pantone ar pháipéar Fedrigoni, le scragall óir curtha leis. Cuireann an dearadh na táirgí in aithne do mhargadh na hÁise.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Figura Branducháin agus Dearadh Pacáistíochta Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Figura Branducháin agus Dearadh Pacáistíochta ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Figura Branducháin agus Dearadh Pacáistíochta as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Toisí & Pacáistiú: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Clibeanna: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Teicneolaíocht Táirgthe: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Dúshlán Deartha: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Taighde: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inspioráid: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Fad an Tionscadail: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Sreabhadh Oibríochta: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Baill Foirne: Anja Zambelli Colak