Kagoshima Shinsen Cha Feidhm Bhunúsach: Pacáistíocht Deochanna Tae Uaine le Shoichiro Takei and Eriko Kunikata

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Kagoshima Shinsen Cha Feidhm Bhunúsach: Pacáistíocht Deochanna Tae Uaine le Shoichiro Takei and Eriko Kunikata.

IarannPacáistíocht· 2022

Kagoshima Shinsen Cha Feidhm Bhunúsach: Pacáistíocht Deochanna Tae Uaine

le Shoichiro Takei and Eriko Kunikata

Cliant: JA KAGOSHIMA Federation of Economic Agricultural Cooperative Associations

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Pacáistíocht

13,035

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #133397

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Kagoshima Shinsen Cha Feidhm Bhunúsach: Pacáistíocht Deochanna Tae Uaine

Téacs Leabhair: Is éard atá i Kagoshima Shinsen Cha ná pacáistíocht do bhuidéal tae uaine a tháirgtear i Kagoshima, an tSeapáin. Úsáideann an lipéad bán mar dhath bunúsach, ionas go bhfeictear dath glas an tae go soiléir. Tá dhá chruth simplí de dhuilleoga tae agus dathanna traidisiúnta Seapánacha suite ar an lipéad. Nascann an lógó túslitir an táirgeora, an bolcán Sakurajima agus na litreacha T, E agus A laistigh d'aon charachtar Kanji amháin. Úsáidtear Hiragana in ainm an táirge chun atmaisféar Seapánach a chur in iúl. Cuirtear an dearadh céanna i bhfeidhm ar bhoscaí seolta, meirgí, póstaeir agus bileoga eolais.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Kagoshima Shinsen Cha Feidhm Bhunúsach: Pacáistíocht Deochanna Tae Uaine Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Kagoshima Shinsen Cha Feidhm Bhunúsach: Pacáistíocht Deochanna Tae Uaine ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Kagoshima Shinsen Cha Feidhm Bhunúsach: Pacáistíocht Deochanna Tae Uaine as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The team name the product to express pride and history of leading the Japanese tea industry for many years, allowing for the meaning and sound of the name. For creating this bland logo, they blend some elements, that is the client's initial, an active volcano Sakurajima Mt. (the symbol of Kagoshima in Japan) and T-E-A into only one Kanji as a mark design and the hidden message. So that the beautiful green color of this tea beverage brings out, the team use white as a basis for labeling and place simple objects with two kinds of tea leaves. Moreover, to express Japanese atmosphere, Hiragana is incorporated into the product name, and traditional Japanese colors are used on the label.
Toisí & Pacáistiú: W66×H206×D66
Kagoshima prefecture’s tea production is the second largest agricultural output in Japan. However, most of the tea leaves are supplied to companies outside Kagoshima to process. Therefore, Kagoshima is little known as one of the leading tea producing regions in Japan. That is why the team had to build a strong branding strategy in order to create a new product of high-quality bottled tea focusing on its ingredients and production method.
Clibeanna: #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
Teicneolaíocht Táirgthe: It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
Dúshlán Deartha: The most difficult part of its design was how to express its impressive appearance in a limited space of the product.
Also, from a branding point of view, the team thought it would be best to use the logo not only for this product but also as a banner for the client's tea brand.
Therefore, this logo should be versatile, highly visible and have a strong impact, so that it could be used for future series of the product as well.
As for its naming, they considered a number of factors, such as the visual element, the nuance of the word, and its registration issue.
Taighde: In addition to the history of tea in Japan and development process of green tea industry including its tradition and production area, the team examined the demand for green tea in Japan and overseas, and its product development.
Meanwhile, they team also researched the following factors, such as what agricultural producers in Kagoshima particularly focus on,
past sales histories, expected target, what type of occasion to drink, competitor's tea flavor and its design and the like.
Inspioráid: The team chose a tea flavor with a comfortable and refreshing tone in trend as well as a delicious aftertaste. Most Japanese bottled teas use a dark green or a green gradation background. Meanwhile, this product is a comfortable and refreshing beverage and so they decide to use white as a base color and place a simple and casual object with two tea leaves. The logo and naming of the tea are placed in the center of the layout to give an impressive appearance at the store.
Fad an Tionscadail: The project started in August 2020 in Kagoshima, Japan, and finished in April 2021 in Kagoshima. The team tried to express the uniqueness of Japan and Kagoshima to make a strong impact on its design. As a result, in a short period of time after its launch, it became a record seller, which expanded sales channels one after another. The design of this shipping box was so well received that the client decided to sell recyclable box of tea with the same design.
Sreabhadh Oibríochta: The team were involved from a much earlier stage of the product development and when deciding tea flavor as well. And the same concept was also applied to various promotional materials such as shipping boxes, banners, posters, and flyers.
Paitinní: Copyrights belong to KATAL SEVEN Co., Ltd.
The client registered the logo and naming of this product as a trademark in 2021(No.T6408418/T2020-133872).
Baill Foirne: Shoichiro Takei (Designer)
Eriko Kunikata (Producer)
Creidiúintí Íomhá: Hiroki Ogusu (Photo)