Kind Tea is a Charitable Project Pacáistíocht Tae le Viktoriia Korytina

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Kind Tea is a Charitable Project Pacáistíocht Tae le Viktoriia Korytina.

IarannPacáistíocht· 2022

Kind Tea is a Charitable Project Pacáistíocht Tae

le Viktoriia Korytina

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #131733

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Kind Tea is a Charitable Project Pacáistíocht Tae

Is dearadh pacáistíochta é Kind Tea do raon táenna nádúrtha a dhíoltar ar mhaithe le tionscadal carthanachta. Déanann beirt bhuachaill a bhfuil dystrophy muscular Duchenne orthu an tae, agus cruinníonn na díolacháin airgead dá n-athshlánú. Léiríonn an phacáistíocht carachtar ildaite a léiríonn áthas na hóige. Tá trí bhlas marcáilte le trí scéim dathanna, ionas go n-aithnítear go héasca gach cineál. Tá leagan geimhridh ag gach blas freisin. Is éard atá sa fhormáid ná mála 50 gram le lipéad 100 faoi 180 milliméadar. Coinníodh an táirgeadh agus an cóimeáil simplí agus tíosach ar chostas, mar go n-ullmhaíonn na buachaillí na pacáistí iad féin.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Kind Tea is a Charitable Project Pacáistíocht Tae Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Kind Tea is a Charitable Project Pacáistíocht Tae ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Kind Tea is a Charitable Project Pacáistíocht Tae as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Toisí & Pacáistiú: Format: Sachet with label

50 g

100 mm x 180 mm
Clibeanna: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Teicneolaíocht Táirgthe: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Dúshlán Deartha: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Taighde: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Inspioráid: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Fad an Tionscadail: We joined the project in January 2021 and the guys still work for now
Sreabhadh Oibríochta: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Paitinní: No information
Baill Foirne: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Creidiúintí Íomhá: This project was made by our in-house team of Wishnia agency.