Scentwalk Feidhm: Aitheantas Corparáideach le Chao Yang, Yiyang Li and Yilin Wang

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Scentwalk Feidhm: Aitheantas Corparáideach le Chao Yang, Yiyang Li and Yilin Wang.

AirgeadGrafaic· 2022

Scentwalk Feidhm: Aitheantas Corparáideach

le Chao Yang, Yiyang Li and Yilin Wang

Cliant: Communication University of Zhejiang

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #126459

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Scentwalk Feidhm: Aitheantas Corparáideach

Scentwalk ná aitheantas corparáideach coincheapúil do chuideachta amach anseo a bhaineann as agus a stórálann cuimhní i bhfoirm bolaidh. Is giorrúchán ar ainm na branda é an lógó agus tá sé tógtha ó smaointe faoi mhóilíní bolaidh, sonraí, eastóscadh, bailiú agus siúl. Úsáideann an scéim dathanna scragall airgid holagrafach, ábhar a bhfuil cuma airgid air ach a fhrithchaitheann dath sa solas, ag macalla an smaoinimh go bhfuil gás gan dath ach gur féidir leis mothúchán a chruthú. Tá an marc dinimiciúil agus tá fuaim ar leith ceangailte leis. Díríonn póstaeir agus táirgí gaolmhara ar an bhféin, ar pháirtithe, ar an teaghlach agus ar chairde.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Scentwalk Feidhm: Aitheantas Corparáideach Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Scentwalk Feidhm: Aitheantas Corparáideach ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Scentwalk Feidhm: Aitheantas Corparáideach a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Toisí & Pacáistiú: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Clibeanna: future, graphic, concept brand, poster, experimental
Teicneolaíocht Táirgthe: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Dúshlán Deartha: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Taighde: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Inspioráid: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Fad an Tionscadail: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Sreabhadh Oibríochta: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Baill Foirne: Chao Yang
Yiyang Li
Yinlin Wang.