Beijing Winter Olympics Flagship Store Príomhfheidhm: Dearadh Intí Tráchtála le Xiaolu Zhang

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Interiúir é an dearadh Beijing Winter Olympics Flagship Store Príomhfheidhm: Dearadh Intí Tráchtála le Xiaolu Zhang.

AirgeadInteriúr· 2021

Beijing Winter Olympics Flagship Store Príomhfheidhm: Dearadh Intí Tráchtála

le Xiaolu Zhang

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Interiúr

20,430

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #124172

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Beijing Winter Olympics Flagship Store Príomhfheidhm: Dearadh Intí Tráchtála

Siopa Suaitheanta Chluichí Oilimpeacha an Gheimhridh i mBéising, is dearadh intí tráchtála é a cruthaíodh don chéad siopa suaitheanta domhanda de chuid Chluichí Oilimpeacha an Gheimhridh 2022. Ceanglaíonn an spás 800 méadar cearnach i mBéising an mhiondíol le limistéar eisiúna meáin a úsáidtear le haghaidh seoltaí táirgí agus eolas poiblí. Ardaíonn ealaín shuiteála ag an mbealach isteach an t-aitheantas amhairc. Tá an léachtán agus na foirmeacha gaolmhara déanta as aicrileach sioctha bán a gearradh ina slisní trí cheintiméadar ar tiús le coirnéil snasta. Cruthaíonn soilse a athraíonn dath atá suite taobh thiar den aicrileach atmaisféar tumthach oighir agus sneachta.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Beijing Winter Olympics Flagship Store Príomhfheidhm: Dearadh Intí Tráchtála Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Beijing Winter Olympics Flagship Store Príomhfheidhm: Dearadh Intí Tráchtála ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Beijing Winter Olympics Flagship Store Príomhfheidhm: Dearadh Intí Tráchtála a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: This project is designed for the first global flagship store of the 2022 Olympic Winter Games. As an important promotional channel, the flagship store is both a merchandise retailer and place for spreading knowledge of the Winter Olympics, media releases and interactive communication. Dynamic and rhythmic installation art is implanted at the entrance of the store to increase visual recognition and enhance the sense of identification with the Olympic spirit.
Toisí & Pacáistiú: 800 square meters
Clibeanna: Beijing Winter Olympics, flagship store design, commercial space, ice and snow design, art installation
Teicneolaíocht Táirgthe: The project has two major functional areas, one of which is the media release area for activities such as the release of new products of the Winter Olympics. The designer makes an art installation combining with the function of the lectern which is mainly made of white frosted acrylic material. The material is cut into 3cm thick slices whose corners are polished. In line with the pure white, blue and white, red and gold and turquoise tone of the Winter Olympics, the back of the acrylic material is embedded with four color changing lights with exterior lights doing horizontal ice scattering, so as to achieve an immersive experience.
Dúshlán Deartha: The project is a commercial space located in famous Wangfujing Street, a prosperous tourist area with extremely high cost of land. The design must not only ensure the maximum commercial benefits, but also create the atmosphere of the Winter Olympics and deepen understanding of it through the spatial division and the setting of installation art. Therefore, the difficult point of this project is how to achieve the integration of the installation art and the functional media launch area within a limited space.
Taighde: As the flagship store of the Winter Olympics, its differences with other stores were taken into consideration at the beginning of the design. As a commercial space, it is the most powerful link between the Winter Olympics and the general public, so the primary focus of the design is to create the affect valuation of the Winter Olympics. In the first anniversary before the start of the Winter Olympics, people generated a strong sense of mission and honor through the immersive experience of the scene of miles of ice and the light effect here. It also serves as an important promotional window for more and more people to participate in the Winter Olympics.
Inspioráid: The design is inspired by the theme of the Games: joyful rendezvous upon pure ice & snow uniting the passion of hundreds of millions for winter sports; inspire the youth with the Olympic spirit. And the installation art is encouraged by the poem of Mao Zedong Snow to the tune of Qin Yuan Chun, a hundred leagues locked in ice, a thousand leagues of whirling snow. The designer highlights the magnificence of the ice and snow with layers of concave and convex texture creating a strong visual impact.
Fad an Tionscadail: The project started in Beijing in October 2020 and was completed on February 4, 2021 at Wangfujing Street, Beijing as a way to welcome the first anniversary of the countdown to the Beijing 2022 Olympic Winter Games.
Sreabhadh Oibríochta: In the flagship store, people can feel the strong atmosphere of the Winter Olympics while shopping. On the one hand, the implantation of the art installations creates a visual impact full of ice and snow. Through the setting of the lighting effect, part of the light falls on visitors and the light and shadow changes with walking, realizing an immersive experience. On the other hand, the slope in the middle of the staggered staircase is designed as a miniature of the competition areas covered with ice and snow, and the passage up and down deepens the elements of the Winter Olympics. The launch booth, as a non-negligible part, is organically integrated with the overall shape line. The line changes from the wall to the booth to the floor, staggered and smooth, which enriches the ice and snow tone, highlights the image of the 2022 Olympic Winter Games and also embodies the Olympic spirit of encouraging forging ahead.
Baill Foirne: Zhangxiaolu
Huangzhihong