Tsarsky Reserve Pacáistithe É Pacáistiú Páipéir le Natalya Bilousova

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Tsarsky Reserve Pacáistithe É Pacáistiú Páipéir le Natalya Bilousova.

Cré-umhaPacáistíocht· 2021

Tsarsky Reserve Pacáistithe É Pacáistiú Páipéir

le Natalya Bilousova

Cliant: Tsarsky Reserve

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #123199

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Tsarsky Reserve Pacáistithe É Pacáistiú Páipéir

Is é an aidhm atá leis an bpacáiste do tháirgí leathchríochnaithe reoite ná íomhá mhealltach de bhranda a chruthú a sheachnaíonn amhairc thraidisiúnta le haghaidh bia a bheith ar phláta. Roghnaíodh an réiteach bunaithe ar phatrún mar an réiteach a fhágann go mbaineann súile tomhaltóra taitneamh as an mbia cheana féin. Is cinnte go bhfuil na dathanna a úsáidtear chun ionadaíocht a dhéanamh inaitheanta i measc na ndearaí bia eile. Ina theannta sin, cuireann simplíocht foirmeacha sa dearadh seo béim ar an gcur chuige comhaimseartha agus ag an am céanna leagann sé béim ar smaoineamh na uilíochta. Mar thoradh air sin, déanann an dearadh seo an táirge éasca a thaitin le lucht féachana éagsúla

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Tsarsky Reserve Pacáistithe É Pacáistiú Páipéir Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Tsarsky Reserve Pacáistithe É Pacáistiú Páipéir ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Tsarsky Reserve Pacáistithe É Pacáistiú Páipéir riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
Toisí & Pacáistiú: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
Clibeanna: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
Teicneolaíocht Táirgthe: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Dúshlán Deartha: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Taighde: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Inspioráid: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
Fad an Tionscadail: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
Sreabhadh Oibríochta: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Paitinní: Trademark 2021. Trademark Holder NESANS Company
Baill Foirne: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
Creidiúintí Íomhá: All of the separate images are given by client