Daejeon Bruce Rice Cake Redesign Pacáistíocht Cáca Ríse le Choulsoon Park

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Daejeon Bruce Rice Cake Redesign Pacáistíocht Cáca Ríse le Choulsoon Park.

Cré-umhaPacáistíocht· 2021

Daejeon Bruce Rice Cake Redesign Pacáistíocht Cáca Ríse

le Choulsoon Park

Cliant: Soongraphic

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht

11,548

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #120168

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Daejeon Bruce Rice Cake Redesign Pacáistíocht Cáca Ríse

Is dearadh pacáistíochta é Daejeon Bruce Rice Cake Redesign do tháirge cáca ríse a dhíolann comhlacht milseán i gceantar Daejeon. Tá grafaicí de naoi bpríomhshuíomh cáiliúla Daejeon clóite ar an bpacáistíocht, ionas go bhfaigheann ceannaitheoirí eolas turasóireachta áitiúil in éineacht leis an táirge. Tá an raon roinnte i dtrí shraith de réir blas, agus úsáideann gach sraith dath nádúrtha a phríomh-chomhábhair chun an blas a léiriú. Feictear ainmneacha na dtáirgí i Cóiréis agus i mBéarla. Úsáidtear páipéar tiubh, rud a chiallaíonn gur féidir leis an bhoscán seasamh nó luí cothrom, agus nach ndéantar damáiste dó go héasca.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Daejeon Bruce Rice Cake Redesign Pacáistíocht Cáca Ríse Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Daejeon Bruce Rice Cake Redesign Pacáistíocht Cáca Ríse ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Daejeon Bruce Rice Cake Redesign Pacáistíocht Cáca Ríse riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Toisí & Pacáistiú: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Clibeanna: Illustration, Graphic, Design, Package
Teicneolaíocht Táirgthe: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Dúshlán Deartha: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Taighde: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Inspioráid: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Fad an Tionscadail: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Sreabhadh Oibríochta: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Baill Foirne: Individual