Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Óir A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Math Alive Féiniúlacht Branda le Brand Core - Visang.

ÓrGrafaic· 2021

Math Alive Féiniúlacht Branda

le Brand Core - Visang

Cliant: VISANG Education Inc.

Buaiteoir an ghradaim Duais Óir A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #119111

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Math Alive Féiniúlacht Branda

Saibhríonn móitífeanna grafacha dinimiciúla éifeacht foghlama na matamaitice sa timpeallacht foghlama chumaisc. Spreag graif parabolacha ón matamaitic dearadh an lógó. Tá an litir A agus V ceangailte le líne leanúnach, rud a léiríonn an t-idirghníomhú idir oideachasóir agus mac léinn. Cuireann sé an teachtaireacht in iúl go dtreoraíonn Math Alive úsáideoirí chun a bheith ina bpáistí whiz sa mhatamaitic. Léiríonn na heochair-amhairc an t-athrú ar choincheapa teibí matamaitice go grafaic tríthoiseach. Ba é an dúshlán a bhí ann ná suíomh spraíúil agus tarraingteach an lucht éisteachta/féachana sprice a chothromú le gairmiúlacht mar bhranda teicneolaíochta oideachais.

An Aitheantas

Maidir leis an Duais Óir A' Design Award

Bhuaigh an dearadh Math Alive Féiniúlacht Branda Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Math Alive Féiniúlacht Branda ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Math Alive Féiniúlacht Branda mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Toisí & Pacáistiú: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Clibeanna: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Teicneolaíocht Táirgthe: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Dúshlán Deartha: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Taighde: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Inspioráid: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Fad an Tionscadail: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Sreabhadh Oibríochta: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Baill Foirne: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
Creidiúintí Íomhá: Shutterstock, Clipart Korea