Organic Rice Mála le Kazuo Fukushima and Haruka Takeuchi

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Organic Rice Mála le Kazuo Fukushima and Haruka Takeuchi.

AirgeadPacáistíocht· 2022

Organic Rice Mála

le Kazuo Fukushima and Haruka Takeuchi

Cliant: China State Farms Agribusiness Corp

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #114666

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Organic Rice Mála

Tá an tionscadal seo a phacáistítear mothúcháin na déantóirí a dhéanann ríse delicious i Wuchang. Is é an smaoineamh dearadh ná cairpéad órga nádúrtha. Chruthaigh an dearadh, a bhaineann leis an ardán ina bhfuil réimse ríse ollmhór cuma órga. Is é an Pacáiste bearrtha de cairpéad ríse órga. Mar sin is bloc cosúil le ciúb é an cruth pacáiste bhfolús. Ina theannta sin, tá léiriú ar lacha a chruthú feirmeoireacht orgánach. An dearadh a phacáistiú go simplí ar luach na feirmeoireachta orgánach i Wuchang.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Organic Rice Mála Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Organic Rice Mála ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Organic Rice Mála a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Toisí & Pacáistiú: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Clibeanna: Organic, Rice, Package, China, Duck
Teicneolaíocht Táirgthe: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Dúshlán Deartha: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Taighde: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Inspioráid: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Fad an Tionscadail: The project started in September 2019 and finished in September 2020 in Shanghai.
Sreabhadh Oibríochta: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Paitinní: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Baill Foirne: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Creidiúintí Íomhá: Image: Photographer zhu Jie