Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Beltur Go Feidhm Bia le Musa Celik.

IarannPacáistíocht· 2021

Beltur Go Feidhm Bia

le Musa Celik

Cliant: Beltur

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #112421

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Beltur Go Feidhm Bia

Is raon pacáistíochta bia agus dí é Beltur Go atá deartha lena úsáid i bpáirceanna uirbeacha móra. Is féidir an bosca bia a chur ar an gcupán dí, agus téann an tsúgán tríd an mbosca, ionas go bhfuil greim ag duine ar an mbia agus ar an deoch le lámh amháin. Is féidir codanna beaga fillte ar an mbosca a oscailt chun anlainn a choinneáil. Is féidir an bosca bia a úsáid ina aonar freisin, le forc curtha ar a bharr. Tá gach cuid déanta as páipéar Bristol 350 gram le priontáil fritháirithe, agus tagann páipéar in áit plaisteach chun dramhaíl phlaisteach a laghdú. Tagann gach pacáiste chomh cothrom sin gur furasta é a stóráil agus a iompar.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Beltur Go Feidhm Bia Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Beltur Go Feidhm Bia ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Beltur Go Feidhm Bia as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Toisí & Pacáistiú: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Clibeanna: Snack, Take Away, Food Box, On The Go
Teicneolaíocht Táirgthe: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Dúshlán Deartha: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Taighde: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Inspioráid: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Fad an Tionscadail: The project took place between June 2020 and August 2020 in Istanbul.
Sreabhadh Oibríochta: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Baill Foirne: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Creidiúintí Íomhá: All photos taken by Musa Çelik.