Kum-Kum Pacáistiú Uisce le Backbone Branding

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Óir A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Kum-Kum Pacáistiú Uisce le Backbone Branding.

ÓrPacáistíocht· 2021

Kum-Kum Pacáistiú Uisce

le Backbone Branding

Cliant: Backbone Branding

Buaiteoir an ghradaim Duais Óir A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #111780

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Kum-Kum Pacáistiú Uisce

Tá braoiníní siméadracha ag an mbotella ar a cheithre thaobh, dhá aghaidh in airde agus dhá aghaidh anuas, a mhúnlaíonn foirm an uisce ina bhunús dinimiciúil. Maidir leis an lipéad agus an lógó, chruthaigh Backbone Branding meascán de lipéad agus buidéal líonta, a léiríonn trédhearcacht agus plaisteacht an uisce ina dhinimic. Meascann tint gorm an lipéid cúil go comhchuí leis an mbuidéal agus, de bharr athraonta solais tríd an leacht, cuireann sé an buidéal infheicthe, agus feictear lógó bán an bhranda ar an lipéad trédhearcach mar gheall ar an dath gorm lipéad ar ais.

An Aitheantas

Maidir leis an Duais Óir A' Design Award

Bhuaigh an dearadh Kum-Kum Pacáistiú Uisce Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Kum-Kum Pacáistiú Uisce ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Kum-Kum Pacáistiú Uisce mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement.
Toisí & Pacáistiú: Width 65mm x Depth 55mm x Height 320mm
Clibeanna: water, transparency, minimalism, structure, packaging, design, dynamics
Teicneolaíocht Táirgthe: PET bottle
Transparent label
Dúshlán Deartha: Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.
Taighde: Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.
Inspioráid: The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.
Fad an Tionscadail: The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
Sreabhadh Oibríochta: It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
Baill Foirne: Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion
Creidiúintí Íomhá: All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion