Atelier Intimo Flagship Siopa Miondíola le O and O Studio Ltd

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Interiúir é an dearadh Atelier Intimo Flagship Siopa Miondíola le O and O Studio Ltd.

AirgeadInteriúr· 2021

Atelier Intimo Flagship Siopa Miondíola

le O and O Studio Ltd

Cliant: O&O Studio

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Interiúr

36,739

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #110753

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Atelier Intimo Flagship Siopa Miondíola

Tá ár saol buailte ag víreas nach bhfacthas riamh roimhe in 2020. Atelier Intimo first Suaitheanta deartha ag O agus O Studio tá spreagtha ag an gcoincheap de Rebirth na Cruinne Scorched, le tuiscint comhtháthú chumhacht cneasaithe an dúlra a thugann dóchas nua don chine daonna. Cé go bhfuil spás drámatúil cruthaithe a ligeann do chuairteoirí chuimhneacháin a chaitheamh ag samhlú agus ag déanamh fantasaíochta in am agus i spás den sórt sin, cruthaítear sraith suiteálacha ealaíne freisin chun fíor-shaintréithe an bhranda a léiriú go hiomlán. Ní gnáthspás miondíola é an Suaitheanta, ach is í an chéim léirithe de Atelier Intimo.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Atelier Intimo Flagship Siopa Miondíola Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Atelier Intimo Flagship Siopa Miondíola ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Atelier Intimo Flagship Siopa Miondíola a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
Toisí & Pacáistiú: The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
Clibeanna: Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
Teicneolaíocht Táirgthe: In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
Dúshlán Deartha: O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
Taighde: The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
Inspioráid: In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
Fad an Tionscadail: The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
Sreabhadh Oibríochta: The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
Baill Foirne: Suzanne Li
Eric Chan
Katt Chung Yap
Creidiúintí Íomhá: Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo