Snow Time L Fíon le Evan Chen and Ziming Guo

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Snow Time L Fíon le Evan Chen and Ziming Guo.

AirgeadPacáistíocht· 2021

Snow Time L Fíon

le Evan Chen and Ziming Guo

Cliant: Lascaux Design Institute Inc.

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

26,442

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #110335

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Snow Time L Fíon

Is é Gu Yue Long Shan an grúpa is mó d’fhíon buí traidisiúnta sa tSín, a bunaíodh i 1664. Cuireann an táirge nua a chruthaigh siad do Gu Yue Long Shan in iúl go mbaintear taitneamh as am mall. Tá an dearadh grafach bunaithe ar choincheapa uisce, sneachta, ríse glutinous agus am, atá riachtanach i bhfíon buí, agus léiríonn sé na sléibhte agus an t-uisce áitiúil chun pictiúr iomlán a fhoirmiú. D'fhorbair úsáideoirí baineanna pacáistiú tanaí, ag baint úsáide as scannán preas laíon, agus in éineacht leis an bpróiseas eangaithe, chun mothú fillte sneachta a tháirgeadh.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Snow Time L Fíon Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Snow Time L Fíon ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Snow Time L Fíon a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Toisí & Pacáistiú: The size is 275mm*68mm*68mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Clibeanna: logo，packaging，illustrations，graphics
Teicneolaíocht Táirgthe: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Dúshlán Deartha: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Taighde: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Inspioráid: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
Fad an Tionscadail: The project was launched in Shaoxing in July 2020.
Sreabhadh Oibríochta: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
Baill Foirne: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Yoga Zhai
Fan Zhang
Min Fang