Chic HK 2020 Imeacht Trádála Stíl Mhaireachtála le Hong Kong Trade Development Council

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Imeachtaí é an dearadh Chic HK 2020 Imeacht Trádála Stíl Mhaireachtála le Hong Kong Trade Development Council.

IarannImeacht· 2021

Chic HK 2020 Imeacht Trádála Stíl Mhaireachtála

le Hong Kong Trade Development Council

Cliant: Hong Kong Trade Development Council

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Imeacht

19,901

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #106403

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Chic HK 2020 Imeacht Trádála Stíl Mhaireachtála

Is imeacht trádála stíl mhaireachtála é Chic HK 2020 a reáchtáladh i Guangzhou, an tSín. Chuidigh an imeacht le 80 cuideachta ó Hong Cong feasacht branda a fhorbairt agus freagairt tomhaltóirí a thástáil i margadh Dheisceart na Síne. Meascann an coincheap amhairc carachtair Shíneacha thraidisiúnta agus shimplí chun cló nua a chruthú do theideal an imeachta. Cuireadh trí phríomhdhath leis na grafaicí agus baineadh úsáid astu chun na hearnálacha éagsúla stíl mhaireachtála a shainaithint. Chlúdaigh an taispeántas 9,000 méadar cearnach thar dhá urlár agus mhair sé ceithre lá. Chuir grafaic mhór ar an aghaidh ghlónraithe agus cúlbhrat fáilte tríthoiseach fáilte roimh na cuairteoirí.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Chic HK 2020 Imeacht Trádála Stíl Mhaireachtála Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Chic HK 2020 Imeacht Trádála Stíl Mhaireachtála ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Chic HK 2020 Imeacht Trádála Stíl Mhaireachtála as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Chic HK event aided 80 Hong Kong companies to develop brand awareness and test local consumers response in the South China market of Guangzhou. The organizer required a design to highlight Hong Kong as one of the Asia most vibrant and unique lifestyle hub. Making use of 3 primary colours and intermixing traditional and simplified Chinese characters, a new visual concept was created for this inaugural promotional event.
Toisí & Pacáistiú: The exhibition area over 2 floors was 9000sqm. Outside the venue, a 27m high x 17m wide graphic sticker of the event title was placed on the glazed facade. Inside the concourse is a 3D welcome backdrop at 12m wide x 4.5m high. The exhibition hall features a 40m long spans of LED display units at the main entry aisle with 5m high booths constructed with metal frames, then spray painted finish or cladded with wooden slats. All lights were LED and flooring were carpeted mixed with floor stickers.
Clibeanna: Trade, Hong Kong, Lifestyle, Expo, Typography, Chinese Characters, HKTDC, Design, Organiser, Chic, China
Teicneolaíocht Táirgthe: The glazed facade of the venue displayed a 27m high x 17m wide Chic HK graphic sticker. At the concourse, a 3D welcome backdrop at 12m wide x 4.5m high made of plywood, metal frame and vinyl graphics was placed. All the exhibition booths were constructed with metal frames and sprayed paint finish or cladded with wooden slats. All lights and acrylic lettering used LED lights. Featured inside the main hall, a 40m long x 6.5m wide corridor housed a straddled series of hanging LED units emitting images.
Dúshlán Deartha: The most challenging part was finding a design concept that could highlight HK brands and lifestyle to the local Guangzhou market. After analysing what makes Hong Kong culture unique and how it differs from other mainland Chinese cultures, we started to play on the different written Chinese characters along with added primary colours to formulate an overall new visual design. The colours also helped categorise the sub divide the various lifestyle sectors at the Chic HK event.
Taighde: After researching the Guangzhou consumer market, we played with the juxtaposition of traditional and simplified version of the written Chinese characters to create a new translated title for Chic HK. This new typography was a cultural way to convey the idea of familiarity yet refreshing twist to the event. From this, prime colours were added to make various visual elements pop-out. Providing a new visual communication to position the brands of HK being presented this event.
Inspioráid: Inspiration stemmed from studying the written Chinese characters for Chic HK. Officially two forms of written Chinese, a traditional style used in Hong Kong and a simplified version used in mainland China. Both forms of writing were intermixed to create a new look in the Chinese calligraphy. Subsequently, 3 primary colours were added to make the graphic promotions visually pop out and these colours also help indicate the various lifestyle sectors at the event’s physical space.
Fad an Tionscadail: The project duration was 3 months from initial briefing to onsite completion. It was located at the Nan Fung International Convention & Exhibition Center, Guangzhou, China and the event ran for 4 days starting from the 9 - 13 of January 2020.
Sreabhadh Oibríochta: The first impression for the visitors began with a 17m (w) x 24m (h) graphic sticker of Chic HK at the exterior glazing of the venue. In the concourse, a 3D welcome backdrop for photo opportunities is placed. Inside the exhibition hall, a 40m (l) x 6.5m (w) x 5m (h) corridor with straddled LED units emitted graphic images created a more transformative spatial and visual experience. After this, the visitors would freely explore the colour coded booths and other facilities of the show.
Paitinní: Copyrights belong to Hong Kong Trade Development Council, 2020
Baill Foirne: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Jeff Cheng
Carson Wong
Shirley Fung
Creidiúintí Íomhá: Hong Kong Trade Development Council