Taiwan Small Town Ramble Feidhm Phríomhúil: Fógraíocht Turasóireachta le Meng Chih Chiang

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Fógraíochta é an dearadh Taiwan Small Town Ramble Feidhm Phríomhúil: Fógraíocht Turasóireachta le Meng Chih Chiang.

AirgeadFógraíocht· 2020

Taiwan Small Town Ramble Feidhm Phríomhúil: Fógraíocht Turasóireachta

le Meng Chih Chiang

Cliant: Taiwan Tourism Bureau, Singapore Office

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Fógraíocht

33,205

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #103746

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Taiwan Small Town Ramble Feidhm Phríomhúil: Fógraíocht Turasóireachta

Is feachtas fógraíochta turasóireachta é Taiwan Small Town Ramble a cruthaíodh chun bailte beaga na Téaváine a chur chun cinn. Baineann an feachtas úsáid as busanna i Singeapór a iompraíonn feistiú tríthoiseach de theach traidisiúnta ón Téaváin. Cuirtear díon eireaball fáinleoige, stíl ailtireachta áitiúil, ar bharr gach bus. Clúdaíonn tíleanna maisiúla le patrúin bhláthacha an leath íochtarach. Is íomhánna deilbhíneacha de bhailte traidisiúnta na Téaváine an dá eilimint sin. Cuireann nead fáinleoige snoite, a bhí feicthe le fada mar shiombail den saibhreas agus den rathúnas, an feistiú i gcrích.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Taiwan Small Town Ramble Feidhm Phríomhúil: Fógraíocht Turasóireachta Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Taiwan Small Town Ramble Feidhm Phríomhúil: Fógraíocht Turasóireachta ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Taiwan Small Town Ramble Feidhm Phríomhúil: Fógraíocht Turasóireachta a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Taiwan Small Town Ramble, a tourism campaign to promote Taiwanese distinguished townships, aims to reach the huge audience and to create an impactful impression in Singapore.

The 3D installation with a swallowtail roof of local unique architecture on the top and the decorative tiles with floral patterns on the bottom half of the bus are both iconic imageries of traditional towns.

The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus.
Toisí & Pacáistiú: For security and cultural reasons, the Singapore transport authority set up strict limitations for the creatives of bus 3D structure. For example:
1. No sharp edges are allowed on the 3D structure
2. Maximum protrusion from the bus rear to fall within 15cm
3 Every design & installation are subjected to LTA (Singapore transport authority) approval
4. No movement of the 3D structure are allowed
5. Size of structure to be within - 80cm(height) x 186cm (length) x 120cm (width) and max weight of 30kg
Clibeanna: Transport, Tourism, Bus, Small Town, Taiwan, Bus Wrapping, Bus Advertising, Singapore,
Teicneolaíocht Táirgthe: The massive field researches of 40 townships and districts was applied in this campaign. The goal is the creation of a local town tourism brand for Taiwan by showcasing the rich and diverse cultural landscapes, ecological landscapes, and recreational resources of specially-selected towns.
Dúshlán Deartha: A Chinese poet once wrote: Beneath the eaves of the high and mighty dwelt the swallows. The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus. However, it is extremely difficult to build realistic sculptures with detailed shapes and gradient colors of the swallows. Moreover, the Singapore transport authority has strict regulations about the size, edge, protrusion and even the creative itself.
Taighde: The swallowtail roof in Southern Min style concaves up and diverges at both ends just like the tail of a swallow, hence the name. In the past, these types of roofs were considered a sign of wealth, and the upper class would incorporate them in the design of their ancestral shrines. They are also featured in temples, often with designs even more elaborate and intricate; this unique style of architecture can only be found in Taiwan and Southern Fujian.
Inspioráid: Taiwan Tourism Bureau unveiled 2019 campaign to promote small indigenous towns in Taiwan. The first ever 3D bus of traditional Taiwanese house will roam the streets of Singapore, offering the public a brand-new vision of the charm of Taiwan.

Red brick houses remain a common sight in towns, such as Lukang Changhua, Hengchun old town, and etc. Retro floral patterns from old floral-tiled houses in Kinmen and Kaohsiung, invite people to explore the beauty of Taiwan and its cultural heritage.
Fad an Tionscadail: The campaign started in July 25, 2019 and finished in October 16, 2019, and the buses was scheduled on routes 80, 502, 196, 186, and 157 in Singapore.
Sreabhadh Oibríochta: If you happen to find yourself in Singapore, be sure to take a bus ride on routes 80, 502, 196, 186, and 157 and indulge in the charm of small Taiwanese towns!
Baill Foirne: Creative Director:
Meng Chih Chiang
Designer:
Sunday Huang
Media Catalyst:
Gabriel Chee Hoe Ping
Production Manager:
Chee Fong Ling

Model:
Miranda Lien
Special Thanks:
Joy Chen
Creidiúintí Íomhá: Image #1: Photographer Matthias Chng
Image #2: Photographer Matthias Chng
Image #3: Photographer Matthias Chng
Image #4: Photographer Matthias Chng
Image #5: Photographer Matthias Chng