Menton Pacáistíocht Uisce Blasta le Sidel Machinery Shanghai Co.,Ltd.

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Menton Pacáistíocht Uisce Blasta le Sidel Machinery Shanghai Co.,Ltd..

Cré-umhaPacáistíocht· 2020

Menton Pacáistíocht Uisce Blasta

le Sidel Machinery Shanghai Co.,Ltd.

Cliant: Sidel Machinery (Shanghai) Co.,Ltd.

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht

11,271

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #101535

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Menton Pacáistíocht Uisce Blasta

Is dearadh pacáistíochta é Menton d'uisce atá blaistithe go héadrom le líomóidí allmhairithe. Baineann an dearadh úsáid as pailéad dathanna gealgháireacha a chuireann saoire ghrianmhar sa Mheánmhuir i gcuimhne duit. Cruthaíonn patrún léaráide líomóidí randamach atmaisféar suaimhneach agus tacaíonn sé le carachtar nádúrtha agus sláintiúil an dí. Aontaíonn ton gorm miotalach na blasanna éagsúla agus tugann sé íomhá fhoirfe don bhranda. Tá an buideál díreach déanta as PET agus níl ann ach 17.85 gram sa mhéid 500 mílilítear, rud a shábhálann ábhar agus fuinneamh le linn an phróisis táirgthe.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Menton Pacáistíocht Uisce Blasta Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Menton Pacáistíocht Uisce Blasta ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Menton Pacáistíocht Uisce Blasta riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
Toisí & Pacáistiú: light weight PET bottle design: only 17.85 grams for a 500 mL bottle
Clibeanna: beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
Teicneolaíocht Táirgthe: Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process.
Dúshlán Deartha: The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.
Taighde: Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
Inspioráid: As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
Fad an Tionscadail: The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
Sreabhadh Oibríochta: Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
Paitinní: Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
Baill Foirne: Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang
Creidiúintí Íomhá: Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini