Debes Intervenir Feidhm Bhunúsach: Póstaer Sábháilteachta le Eduardo Walles

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Debes Intervenir Feidhm Bhunúsach: Póstaer Sábháilteachta le Eduardo Walles.

IarannGrafaic· 2020

Debes Intervenir Feidhm Bhunúsach: Póstaer Sábháilteachta

le Eduardo Walles

Cliant: tApp

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #101449

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Debes Intervenir Feidhm Bhunúsach: Póstaer Sábháilteachta

Téacs an Leabhair: Is feachtas póstaer sábháilteachta san ionad oibre é Debes Intervenir a cruthaíodh do mhonarcha thionsclaíoch. Léiríonn na póstaeir úsáid cheart agus úsáid mhícheart uirlisí agus áiseanna. Dírítear i ngach radharc ar an nóiméad díreach roimh tharlú timpiste. Úsáidtear stíl grinn chun ceangal cairdiúil soiléir a chothú leis na hoibrithe. Treoraíonn carachtar léaraithe an fhoireann trí gach teachtaireacht. Tarraingíodh an saothar ealaíne le huirlisí léaraithe veicteora chun líne orgánach scaoilte a choinneáil, agus ansin daitheadh agus cumadh é le bogearraí eagarthóireachta íomhánna. Tá gach póstaer clóite ar stiréan agus tomhaiseann sé 900 faoi 600 milliméadar.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Debes Intervenir Feidhm Bhunúsach: Póstaer Sábháilteachta Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Debes Intervenir Feidhm Bhunúsach: Póstaer Sábháilteachta ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Debes Intervenir Feidhm Bhunúsach: Póstaer Sábháilteachta as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Toisí & Pacáistiú: Styrene 900 mm X 600 mm. Depth. 50
Clibeanna: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Teicneolaíocht Táirgthe: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Dúshlán Deartha: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Taighde: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Inspioráid: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Fad an Tionscadail: The project started in September 2016 and finished in November 2016 in CDMX.
Sreabhadh Oibríochta: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Paitinní: None, everything was created form scratch.
Baill Foirne: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Creidiúintí Íomhá: None, everything was created form scratch.