KitKat Chocolatory Dearadh Intí Tráchtála le Justin Vinet - Model/ctzn

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Óir A' Design Award sa Chatagóir Comórtais Dearadh Interiúir é an dearadh KitKat Chocolatory Dearadh Intí Tráchtála le Justin Vinet - Model/ctzn.

ÓrInteriúr· 2020

KitKat Chocolatory Dearadh Intí Tráchtála

le Justin Vinet - Model/ctzn

Cliant: Unique Store Fixtures

Buaiteoir an ghradaim Duais Óir A' Design Award sa Chatagóir Interiúr

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #101411

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le KitKat Chocolatory Dearadh Intí Tráchtála

Ionadaíocht a dhéanamh ar an gcoincheap agus ar an mbranda iomlán ar bhealach nuálaíoch trí dhearadh an stóir, go sonrach do mhargadh Cheanada agus do chustaiméirí Yorkdale. Ag baint úsáide as an taithí a bhí ag popcheol roimhe seo agus ag láithreacha idirnáisiúnta chun an taithí iomlán a nuáil agus a athmhachnamh. Cruthaigh stór ultra-fheidhmiúil, a d’oibreodh go maith do spás an-ard tráchta, casta.

An Aitheantas

Maidir leis an Duais Óir A' Design Award

Bhuaigh an dearadh KitKat Chocolatory Dearadh Intí Tráchtála Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh KitKat Chocolatory Dearadh Intí Tráchtála ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh KitKat Chocolatory Dearadh Intí Tráchtála mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space.
Clibeanna: pop-up, interactive, branding, experience, flagship,
Teicneolaíocht Táirgthe: The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
Dúshlán Deartha: It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction.
Taighde: All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized.
Inspioráid: For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
Fad an Tionscadail: The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
Sreabhadh Oibríochta: The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
Paitinní: Copyrights belong to Nestle, 1911
Baill Foirne: Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared
Creidiúintí Íomhá: Photographer: One Method, 2019