Schneider Electric Innovation Hub Tokyo Showroom troch Ryota Unno

Schneider Electric Innovation Hub Tokyo Showroom troch Ryota Unno is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Brûns yn de kompetysje-kategory Ynterieurromte en Útstallingûntwerp.

BrûnsYnterieur· 2026

Schneider Electric Innovation Hub Tokyo Showroom

troch Ryota Unno

Klant: Schneider Electric Japan

A' Design Award yn Brûns Winner yn de kategory Ynterieur

10,132

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #180869

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Schneider Electric Innovation Hub Tokyo Showroom

Schneider Electric Innovation Hub Tokyo is in showroom dy't makke is foar in meislepende besikersûnderfining. Konsintryske flierpatroanen op ien as liede de beweging nei in bûgd display mei de namme it Control Center, dat út ferskate rjochtingen sichtber bliuwt. Golvjende buisferljochting, foarmjûn mei it fisuele programmearark Grasshopper, kontrastearret mei it swarte roasterplafond en de flier mei skaakboerdpatroan. Wite muorren foarmje it wichtichste eksposysjeflak. Fiifhoekige modulêre banken kinne opsteld wurde foar sitplakken of gearkomsten, of fuorthelle wurde om de sirkulaasje te iepenjen.

De Erkenning

Oer de A' Design Award yn Brûns

Schneider Electric Innovation Hub Tokyo Showroom is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Schneider Electric Innovation Hub Tokyo Showroom wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Schneider Electric Innovation Hub Tokyo Showroom foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This Innovation Hub showroom features concentric floor patterns on a single axis, centered on the curved display "Control Center." Flow and gaze naturally converge toward the center. Visitors unconsciously follow these arcs into understanding. 360-degree tube lighting contrasts with this centripetal movement, symbolizing ideas chaining and expanding outward. Black grid ceilings and checkerboard flooring provide linear contrast, accentuating the organic lighting's floating quality.
Ofmjittingen & Ferpakking: 20,600mm x 23,500mm x CH2800mm
Labels: Showroom, Interior Design, Spatial System, Information Architecture, Curved Display, Immersive Space, Lighting Design, Technology Exhibition, Innovation Hub
Produksjetechnology: The undulating lighting forms were generated using the visual programming tool Grasshopper. Building constraints were parameterized to achieve organic quality. White walls serve as the primary exhibition surface, ensuring content visibility and a clean aesthetic. Wood-grain materials in the sustainability area express thematic affinity and warmth. Flooring with special resin coating reduces resource consumption during maintenance and minimizes wastewater from cleaning.
Untwerpútdaging: The challenge was achieving dynamic, irregular three-dimensional curved lighting within constraints of display visibility and limited ceiling height. Using the visual programming tool Grasshopper, the form was determined from extensive simulations, establishing fixed positions and overall length. Additionally, careful consideration was given to acoustic concerns due to adjacency with meeting rooms, and to the overall atmosphere planning.
Undersyk: This was Japan's first showroom aligned with global design standards across worldwide locations, with the client requesting an immersive space unlike other sites. This required detailed schedule coordination and cost management including hearings with various stakeholders, as well as designs that were new while following other locations. 3D rendering tools were used to present images to the client in real-time, with repeated discussions to ensure no misunderstandings.
Ynspiraasje: As technology becomes increasingly abstract, communicating corporate values through "experience" is essential. Conventional showrooms relied on passive models-displaying products and explaining. This project aimed to create an experience where visitors actively feel, think, and understand, with "Immersive" as the starting point. By spatializing innovation-where ideas chain and expand-the design transforms showrooms from "exhibition spaces" into "spaces for cognitive transformation."
Projektdoer: The project started in March 2025 in Tokyo and was completed in September 2025.
Operaasjestreamferrin: Visitors are guided by concentric floor patterns, naturally walking deeper into the space. The curved "Control Center" is visible from multiple directions for unified information sharing. "The View" enables intuitive exploration through touch. Hybrid exhibitions deepen understanding with each step. Pentagonal modular sofas adapt to use-audience seating, meetings, or removed for circulation. An active environment where visitors experience technology while understanding the company's direction.
Teamleden: Designer: Ryota Unno
Project Management: Haruna Kageyama
Project Management: Ayako Tsuchida
Project Management: Shogo Komine
Ofbyldingskrediten: SS Co., Ltd. Kenichi Ohno