New Fashion of Chinese Elements Poster troch Chen Gang is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Brûns yn de kompetysje-kategory Kultureel Erfgoed en Kultueryndustry Ûntwerp.
BrûnsKultureel Erfgoed· 2025
New Fashion of Chinese Elements Poster
troch Chen Gang
Klant: Hangzhou Arts and Crafts Museum
A' Design Award yn Brûns Winner yn de kategory Kultureel Erfgoed
Ferifiearre Priiswinner
Ferifiearje Prisstatus foar #167204It Untwerp
Oer New Fashion of Chinese Elements Poster
Nije Moade fan Sineeske Eleminten is in posterrige basearre op tradisjonele Sineeske keunst en ambacht. It ûntwerp helal patroanen út klaaiïng, side en keramyk, en dekonstruearret en transformearret se dêrnei ta moderne grafiken. Tradisjonele patroanen drage foarspoedige betsjuttingen en drukke winsken foar in better libben út. Digitale ûntwerpark ark wurdt brûkt om de motiven op'e nij te tekenjen foar hjoeddeiske sjoggers. Elke poster mjit 700 by 1000 millimeter. It doel is om kultureel erfgoed sichtber te hâlden en tradisjonele ambachtspatroanen yn it moderne libben te bringen.
De Erkenning
Oer de A' Design Award yn Brûns
New Fashion of Chinese Elements Poster is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan New Fashion of Chinese Elements Poster wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. New Fashion of Chinese Elements Poster foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.
Efter it Untwerp
Parsepakket
Credits, teamleden en technyske details levere troch de ûntwerper.
- Unike Eigenskippen
- The project extracts traditional patterns from clothing, silk, ceramics, etc., deconstructs and transforms them into modern patterns, giving new vitality to traditional Chinese arts and crafts. Traditional patterns carry auspicious meanings and convey people's blessings for a better life. Through modern design techniques, these elements are revitalized with contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
- Ofmjittingen & Ferpakking
- 700mm*1000mm
- Labels
- Traditional arts and crafts, modern design adaptation, cultural heritage, traditional motifs
- Produksjetechnology
- This project combines traditional crafts with modern technology, and realizes the modern transformation of traditional patterns through digital design and computer-aided manufacturing. In terms of material selection, high-quality silk and environmentally friendly natural fibers are used, combining traditional crafts with mechanized production to ensure the exquisiteness of design details and the consistency of mass production.
- Untwerpútdaging
- The most challenging part of this design project is how to preserve the essence of traditional culture while effectively transforming it into a design that meets modern aesthetic and functional requirements. The modern transformation of traditional patterns not only requires a balance between cultural heritage and innovative design, but also faces practical issues such as technology, production process and copyright.
- Undersyk
- This study aims to explore how to combine traditional Chinese arts and crafts with modern design to enhance their application and value in contemporary society. The research methods include literature analysis, traditional pattern extraction and modern design transformation, and visual creation using design software (such as Illustrator and Photoshop). Participants include designers and cultural experts. The results show that the combination of traditional and modern elements can not only preserve cultural heritage, but also enhance the market appeal of products.
- Ynspiraasje
- The project extracts traditional patterns of clothing, silk and ceramics, deconstructs and transforms them into modern patterns, and gives new vitality to traditional Chinese arts and crafts. Traditional patterns contain auspicious meanings and convey blessings for a better life. Through modern design techniques, these elements are given a contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
- Projektdoer
- The project will be jointly initiated by Hangzhou Arts and Crafts Museum and Communication University of Zhejiang in July 2024 and completed in August 2024.
Director:Chen Gang, Fan Xiaolin, Huang Yi, Yang Chao, Lv Ang, Deng Rui,
Design:Chen Zilong, Liu Weilong, Gu Jiayuan, Xiang Hongjin, Fang Jiwei, Guo Yuanxi, Jin Ziyi, Mao Yutin, Ye Lin, Zhang Yiqun - Operaasjestreamferrin
- This design project allows people to experience traditional Chinese craftsmanship in a more intuitive way through the modern transformation of traditional patterns. Users can feel the combination of traditional and modern elements by touching or viewing the design details on the product.
- Patinten
- Hangzhou Arts and Crafts Museum, 2024
- Ofbyldingskrediten
- Image #1 : Designer Gang Chen & Xiaolin Fan & Chao Yang
Image #2 : Designer Ang Lv & Yi Huang & Rui Deng
Image #3 : Designer Zilong Chen & Weilong Liu & Jiayuan Gu
Image #4 : Designer Hongjin Xiang & Jiwei Fang & Yuanxi Guo
Image #5 : Designer Ziyi Jin & Yutin Mao & Lin Ye &Yiqun Zhang
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