Restless Chopsticks Servies troch Marko Stanojevic

Restless Chopsticks Servies troch Marko Stanojevic is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Bakark, Tafelark, Drinkark en Keukenark Ûntwerp.

BrûnsKeukenark· 2023

Restless Chopsticks Servies

troch Marko Stanojevic

Klant: UMA Network Ltd

A' Design Award yn Brûns Winner yn de kategory Keukenark

18,490

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #145167

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Restless Chopsticks Servies

Uma is in Hong Kong venture capital bedriuw dat rjochte is op kreative ekonomyen. Unrêstige chopsticks waarden ûntworpen as in memento-objekt, dy't de wearde fan it bedriuw fertsjintwurdiget fan ynvestearjen fan middels om in feroaring te meitsjen. It bedriuwslogo liket op in puls op in platte line, dy't ynbêde wie yn in flakke chopstick. It foarste diel fan in chopstick wurdt altyd opheven en hâlden fuort fan 'e tafel oerflak, it fuortsmiten fan de needsaak foar de chopstick rest. De Pulse is ûntworpen om altyd genôch útinoar te bliuwen, net te botsen, en is funksjoneel jildich foar it opheljen fan it iten, oant de alderheechste easken oan steld lytse hapkes.

De Erkenning

Oer de A' Design Award yn Brûns

Restless Chopsticks Servies is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Restless Chopsticks Servies wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Restless Chopsticks Servies foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The body of a chopstick is divided into sections: one at top is held by hand and the other one at the tip comes in contact with food and mouth, with an overlooked neutral zone between them. This zone is where the design intervention took place - a ‘distancer’ shaped like the company logo (a Pulse on the flat line) was inserted, elevating the tip of the chopstick away from the surface however it dropped down, eliminating the need for a chopstick rest. This is done, regarding the positioning and size, so that the chopsticks remain functional and do not collide when in use.
Ofmjittingen & Ferpakking: The product is 260mm long, with 7.5mm width at the back end and 3.5 at the front. The Pulse segment itself is 25mm long and 13.5mm wide between the maximum-distance points. This makes the front end always elevated from the surface by a minimum of 5.5mm.
Labels: Tableware, chopsticks, utensils, tradition, narrative design, memento object
Produksjetechnology: The product is made of titanium with bi-color titanium coating (dark gray and gold), all food-grade. Surface is polished in two steps allowing for two finishes.
Untwerpútdaging: It was a challenge to transform an ordinary object, a pair of chopsticks, into a future-proofing tradition and contemporized heritage. Their beautiful simplicity is only disturbed by the fact that a third object is actually needed in the etiquette of how they are used - a chopstick rest. This contradiction of “clean two that actually need a third” to work properly made the design direction clear: find a way for the purpose that the chopstick rest is for to be fulfilled, but without the rest.
Undersyk: Remaining true to East Asian heritage, the Pulse (life) segment is titanium coated in golden color with polished surface finish, while the straight parts (flat line) of the chopstick are titanium coated in matte dark gray with brushed finish to create contrast between the two. Each polishing and titanium-gold coating of the Pulse is on purpose done in a low controlled manner against highly controlled and repetitive-mass-production feel of the brushed, dark-gray flat line parts of the object. Allowing shiny, golden randomness to happen is in tune to the actual beauty of randomness of a real life. Finally, on a very concrete level, it makes each chopstick piece unique and special.
Ynspiraasje: UMA is a Hong Kong venture capital company focused on creative economies. The task was to design a multi-facetted communication object representing the company's values (invest resources to make a change), but also to be able to function independently in a retail environment. A set of chopsticks, iconic and recognizable, culturally relevant, was a chosen as a topic. UMA logo, a Pulse on the flat line, was embedded into a flat-lined chopstick becoming its' functional, aesthetical and communication core, all in one stroke.
Projektdoer: Hong Kong SAR, China
Operaasjestreamferrin: Chopsticks with no rest :)
Patinten: UMA Network Limited
Ofbyldingskrediten: UMA Network Limited