Fading Traditional Trades and Crafts Boek troch Jesvin Yeo

Fading Traditional Trades and Crafts Boek troch Jesvin Yeo is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Goud yn de kompetysje-kategory Print en Publisearre Media Ûntwerp.

GoudPrint· 2022

Fading Traditional Trades and Crafts Boek

troch Jesvin Yeo

A' Design Award yn Goud Winner yn de kategory Print

659,971

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #140455

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Fading Traditional Trades and Crafts Boek

It boek brûkt 3D-reliëf om de yngewikkelde details te dokumintearjen en te markearjen fan 'e wurken dy't sekuer makke binne troch tradisjonele Singaporeeske ambachtslju, fan papieren draakboaten en Yndiaaske sieraden oant skuon mei Peranakan-kralen. De kleursiden symbolisearje de opkomst en fal fan tradisjonele ambachten, om't de yndustry syn ûntwikkelingsperioade (saai) begjint oant syn gouden ieu (giel) en stadichoan ferdwynt (wyt). In pastelkryt is taheakke foar lêzers om de siden te skaadjen en de ferlerne keunsten te ûntdekken fan dit immateriële kulturele erfguod fan Singapore, om't allinich wy minsken it kinne beskermje, stypje en werombringe.

De Erkenning

Oer de A' Design Award yn Goud

Fading Traditional Trades and Crafts Boek is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Fading Traditional Trades and Crafts Boek wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Fading Traditional Trades and Crafts Boek makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
Ofmjittingen & Ferpakking: Book Box: 145mm (width) x 305mm (height) x 52mm (thickness)
Book Box Sleeve: 540mm (width) x 220mm (height)
Book: 140mm (width) x 298mm (height) x 40mm (thickness)
Book Sleeve: 530mm (width) x 298mm (height)
Inside pages (accordion fold): 4350mm (width) x 290mm (height)
3 Hard Covers: Inside Cover, Front and Back Covers
Labels: Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
Produksjetechnology: The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
Untwerpútdaging: The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
Undersyk: Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
Ynspiraasje: Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
Projektdoer: The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
Operaasjestreamferrin: The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
Patinten: Copyrights belong to Jesvin Yeo, 2021
Teamleden: Jesvin Yeo
Alvin Ng.
Ofbyldingskrediten: All images: Photographer Victor Gui, 2021 and 2022