Welfare Is Gold Warskiedingsstrategy tsjin Lestigfallen troch Tekio Collective Intelligence Agency

Welfare Is Gold Warskiedingsstrategy tsjin Lestigfallen troch Tekio Collective Intelligence Agency is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Meta, Strategysk en Tsjinstûntwerp.

BrûnsTsjinst· 2021

Welfare Is Gold Warskiedingsstrategy tsjin Lestigfallen

troch Tekio Collective Intelligence Agency

Klant: Tekio

A' Design Award yn Brûns Winner yn de kategory Tsjinst

97,296

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #123234

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Welfare Is Gold Warskiedingsstrategy tsjin Lestigfallen

Welfare Is Gold is in strategy foar it foarkommen fan lestigfallen, ûntwikkele foar in grutte mynbougroep yn Meksiko. De strategy kombinearret Wolwarenskommisjes yn elke ienheid, in oandachtsprotokol, in yntinsyf kommunikaasjeprogramma en in webapplikaasje dy't foar elk oannimmersbedriuw in personalisearre protokol generearret. Printe en digitale materialen omfetsje ynfografiken, posters, koarte animearre fideo's, tekenfilms en memes. It protokol waard mei-ûntwurpen mei lokale meiwurkers en waard falidearre troch de mynboueenheden. It doel is in wurkkultuer sûnder lestigfallen.

De Erkenning

Oer de A' Design Award yn Brûns

Welfare Is Gold Warskiedingsstrategy tsjin Lestigfallen is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Welfare Is Gold Warskiedingsstrategy tsjin Lestigfallen wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Welfare Is Gold Warskiedingsstrategy tsjin Lestigfallen foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: We developed a strategy to attend and prevent harassment in the workplace of one of the largest mining groups in Mexico. A major cultural transformation will impact directly up to 8000 National Union Employees and contractors and indirectly to the more than 19,000 employees. The Harassment Prevention Strategy considers the integration of Welfare Commissions, an Attention Protocol, an intensive Communication Program, and a web app to deliver personalized protocols.
Ofmjittingen & Ferpakking: Several communications materials include a print version of the Protocol, infographics, animated short videos, posters, and memes. A personalized Protocol for each contractor is generated through the web app as a PDF. Variable dimensions.
Labels: Strategic design, culture transformation, mining, harassment, harassment protocol, cartoons
Produksjetechnology: Printed and digital materials were produced. A web-app allowed a massive workshop to co-create a personalized protocol downloadable for each of the more than 55 contractor companies. Creative memes were another resource to convey meaningful messages that enhanced one on one distribution. These alternative channels helped promote the engagement of the community.
Untwerpútdaging: We faced the challenge of changing the culture of a mining tradition of over 500 years old. The work involved managing the communication of multiple stakeholders. Work at the mine is characterized by stressful environments and high control of activities. The strategy compounds an attention mechanism regarding Welfare Commissions in each unit, a communications campaign, and an extensive protocol with a restorative justice approach.
Undersyk: The definition of the situation includes an integrative perspective (on-site anthropological study, cabinet research, review of the state legislation, review of existing programs and communication), coupled with participatory sessions with local employees, as well as the validation with the legal apparatus of the organization.
The Harassment Prevention Protocol was co-designed and validated by the different mining units to serve more than 15,000 employees.
Ynspiraasje: To address a sensitive subject as harassment in a stressful environment a participatory process helped to understand the complexity and the local jargon. A supportive infrastructure had to be set before launching a communication campaign. Cartoons help portray everyday situations where a shadow represents the underlying danger of aggressive behaviors often normalized. Resources such as memes and an adaptation of popular songs were part of the communication strategy to deliver the main messages.
Projektdoer: On August 17, 2020, the Fresnillo plc Harassment Prevention Protocol was launched and is currently ongoing to integrate directly up to 8000 employees of the mining group in Mexico in 2021.
Operaasjestreamferrin: Since the harassment protocol was launched, trust in the process has grown over time. Due to this new protocol, several cases have been worked out jointly with the Union and solved positively for the victims. This joint effort guarantees a process based on confidentiality, efficiency, justice, and accessibility leading to a massive cultural transformation free of harassment at the workplace.
Teamleden: Mervyn Cruz
Ana Lacorte
Marcela Quintana
Tania Pineda
Guadalupe Isaac
Salvador Alcántara
Óscar Hernandez
Fernando Tapia
Citlalli Mazariegos
VIRK
Ofbyldingskrediten: Image #1 Photographer Enrique Arechavala Garay, 01_TEKIO_Fresnillo Main, 2021
Image #2 Graphic Designer Citlalli Mazariegos, 02_TEKIO_Protocol mockup, 2021
Image #3 Graphic Designer Citlalli Mazariegos, 03_TEKIO_Posters mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 04_TEKIO_Web-app mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 05_TEKIO_Brochure mockup, 2021