Taiwan Small Town Ramble Primaire funksje: Toeristyske Reklame troch Meng Chih Chiang

Taiwan Small Town Ramble Primaire funksje: Toeristyske Reklame troch Meng Chih Chiang is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Reklame, Marketing en Kommunikaasje Ûntwerp.

SulverReklame· 2020

Taiwan Small Town Ramble Primaire funksje: Toeristyske Reklame

troch Meng Chih Chiang

Klant: Taiwan Tourism Bureau, Singapore Office

A' Design Award yn Sulver Winner yn de kategory Reklame

33,205

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #103746

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Taiwan Small Town Ramble Primaire funksje: Toeristyske Reklame

Taiwan Small Town Ramble is in toeristyske reklamekampanje dy't makke is om de lytse stêden fan Taiwan te promoatsjen. De kampanje brûkt bussen yn Singapore dy't in trijediminsjonale ynstallaasje fan in tradisjoneel Taiwaneesk hûs drage. In sweltsjesturt-dak, in lokale arsjitektoanyske styl, wurdt boppe op elke bus pleatst. Dekorative tegels mei blommepatroanen bedekke de ûnderste helte. Beide eleminten binne ikoanyske bylden fan tradisjonele Taiwaneeske stêden. In bewurke sweltsjenêst, dy't al lang as symboal fan rykdom en foarspoed sjoen wurdt, makket de ynstallaasje kompleet.

De Erkenning

Oer de A' Design Award yn Sulver

Taiwan Small Town Ramble Primaire funksje: Toeristyske Reklame is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Taiwan Small Town Ramble Primaire funksje: Toeristyske Reklame wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Taiwan Small Town Ramble Primaire funksje: Toeristyske Reklame is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Taiwan Small Town Ramble, a tourism campaign to promote Taiwanese distinguished townships, aims to reach the huge audience and to create an impactful impression in Singapore.

The 3D installation with a swallowtail roof of local unique architecture on the top and the decorative tiles with floral patterns on the bottom half of the bus are both iconic imageries of traditional towns.

The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus.
Ofmjittingen & Ferpakking: For security and cultural reasons, the Singapore transport authority set up strict limitations for the creatives of bus 3D structure. For example:
1. No sharp edges are allowed on the 3D structure
2. Maximum protrusion from the bus rear to fall within 15cm
3 Every design & installation are subjected to LTA (Singapore transport authority) approval
4. No movement of the 3D structure are allowed
5. Size of structure to be within - 80cm(height) x 186cm (length) x 120cm (width) and max weight of 30kg
Labels: Transport, Tourism, Bus, Small Town, Taiwan, Bus Wrapping, Bus Advertising, Singapore,
Produksjetechnology: The massive field researches of 40 townships and districts was applied in this campaign. The goal is the creation of a local town tourism brand for Taiwan by showcasing the rich and diverse cultural landscapes, ecological landscapes, and recreational resources of specially-selected towns.
Untwerpútdaging: A Chinese poet once wrote: Beneath the eaves of the high and mighty dwelt the swallows. The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus. However, it is extremely difficult to build realistic sculptures with detailed shapes and gradient colors of the swallows. Moreover, the Singapore transport authority has strict regulations about the size, edge, protrusion and even the creative itself.
Undersyk: The swallowtail roof in Southern Min style concaves up and diverges at both ends just like the tail of a swallow, hence the name. In the past, these types of roofs were considered a sign of wealth, and the upper class would incorporate them in the design of their ancestral shrines. They are also featured in temples, often with designs even more elaborate and intricate; this unique style of architecture can only be found in Taiwan and Southern Fujian.
Ynspiraasje: Taiwan Tourism Bureau unveiled 2019 campaign to promote small indigenous towns in Taiwan. The first ever 3D bus of traditional Taiwanese house will roam the streets of Singapore, offering the public a brand-new vision of the charm of Taiwan.

Red brick houses remain a common sight in towns, such as Lukang Changhua, Hengchun old town, and etc. Retro floral patterns from old floral-tiled houses in Kinmen and Kaohsiung, invite people to explore the beauty of Taiwan and its cultural heritage.
Projektdoer: The campaign started in July 25, 2019 and finished in October 16, 2019, and the buses was scheduled on routes 80, 502, 196, 186, and 157 in Singapore.
Operaasjestreamferrin: If you happen to find yourself in Singapore, be sure to take a bus ride on routes 80, 502, 196, 186, and 157 and indulge in the charm of small Taiwanese towns!
Teamleden: Creative Director:
Meng Chih Chiang
Designer:
Sunday Huang
Media Catalyst:
Gabriel Chee Hoe Ping
Production Manager:
Chee Fong Ling

Model:
Miranda Lien
Special Thanks:
Joy Chen
Ofbyldingskrediten: Image #1: Photographer Matthias Chng
Image #2: Photographer Matthias Chng
Image #3: Photographer Matthias Chng
Image #4: Photographer Matthias Chng
Image #5: Photographer Matthias Chng