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Perception Kafee troch Haejun Jung - Feelament

Perception Kafee troch Haejun Jung - Feelament is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Platina yn de kompetysje-kategory Ynterieurromte en Útstallingûntwerp.


PlatinaYnterieur· 2020

Perception Kafee

troch Haejun Jung - Feelament

Klant: Perception

A' Design Award yn Platina Winner yn de kategory Ynterieur

1,150,873

Kleuren

It Untwerp

Oer Perception Kafee

Dit lytse kofje mei houten houten gefoel leit op 'e hoeke fan' e krúspunt yn in stille wyk. De sintralisearre sône foar iepen tarieding makket in skjinne en wiidweidige ûnderfining fan 'e prestaasjes fan barista foar besikers oeral dy barstoel as tafelsit yn in kafee. It plafondobjekt neamd "Skaadbeam" begjint fan 'e efterkant fan' e tariedingssône, en it behannelt de klantesône om de heule sfear fan dit kafee te meitsjen. It jout in ûngewoan romtlik effekt oan besikers en wurdt ek in medium foar minsken dy't yn gedachten ferlern wolle mei smaken kofje.

De Erkenning

Oer de A' Design Award yn Platina

Perception Kafee is in winner fan de A' Design Award yn Platina, in ekstreem prestisjeuze erkenning foar wier útsûnderlike, elegante en prachtige ûntwerpen. Platina-winners binne wûnders fan skepping, tsjûgenissen fan de grinzen fan yntellektuele kreativiteit, en litte it ûnevenaardige profesjonalisme en sjeny fan har ûntwerpers sjen. Fan dizze ûntwerpen wurdt ferwachte dat se de meast ferneamde wurken binne dy't de estetyk fan in tiidrek bepale, bydrage oan it wolwêzen fan de maatskippij en de grinzen fan keunst, wittenskip, ûntwerp en technology ferlegge. Perception Kafee lit in transsendint nivo fan treflikens sjen en makket de wrâld sûnder mis ta in bettere plak mei syn foardielige en weardefolle skaaimerken. Perception Kafee is in winnend wurk fan de A' Design Award yn Platina dat winsken wekker makket, ynspirearret, entûsjasmearret, behaachet en grutte freugde opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen
This small warm wooden feel cafe located on the corner of crossroad within a quiet neighborhood. The centralized open-preparation zone gives a clean and extensive experience of barista's performance to customer everywhere that bar seat or table seat in a cafe. The most attractive ceiling object called "Shading tree" starts from the backside of the preparation zone, and it covers the customer zone to makes the entire atmosphere of this cafe. It gives an unusual spatial effect to people and also become a medium for people who want to be lost in thought with flavorous coffee.
Ofmjittingen & Ferpakking
Area: 53.3 square meters
Dimension: 9100mm x 6550mm
Labels
Cafe, Parametric design, Computational design, Coffee brand, Wood, Seoul
Produksjetechnology
Among the elements of interior design, this ceiling object has prepared by digital fabrication technology. The initial digital volume was manipulated and evaluated in a virtual space to get higher acoustic performance. Then the quantity of material and construction method had determined. We also have calculated the optimized load point to mount over half-ton of plywood on the ceiling.
Untwerpútdaging
Even if the evaluated digital volume of the ceiling gives more dynamic and functional form, we needed to manipulate some areas to get clearance height. And we have developed custom ceiling joints and details from the computational analysis that shows this ceiling object feels safe and light.
Undersyk
After the decision to make a "Shading tree" as a medium of norms to create and convert people's experiences in the cafe, we focused on the language of construction. Digital fabrication and parametric design often give a futuristic, unfriendly feeling. But we needed to make sure that technology means not a futuristic design. In other words, when it converts materials to the immaterial thing, we could get a more warm and friendly mood from cutting-edge construction technology.
Ynspiraasje
As a branding and interior designer of this retail project, the brand name of the cafe "Perception" gave strict inspiration to us. People usually feel something through their past experiences, which means very personal and private. Have you thought about that other people think or feel just the same as you had? We believed that this question is valuable to deal with this project. Then we started to touch the norms of feeling at the cafe.
Projektdoer
The project started in December 2018 and finished in April 2019 in Seoul, South Korea.
Operaasjestreamferrin
The client just wanted a cozy and comfort place to neighbors who visit, but we start to develop a concept that can show spatial advantages to both barista and customers. Because we believe the spatial atmosphere comes from not only the physical things but also the human. Then we suggested a centralized preparation zone with a medium that can make focus on the barista and give comforts to customers. Then I gave the question to the client. "Have you imagine that speaker or creatures under the big shading tree?"
Patinten
Copyrights belong to Feelament LLC., 2019.
Trademark 2019 Perception Coffee.
Ofbyldingskrediten
Image #1-5: ⓒFeelament, Perception, 2020.

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De A' Design Award is in ynternasjonale, troch in sjuery beoardiele ûnderskieding foar goed ûntwerp. Doch mei oan de A' Design Award om de kâns te krijen meritokratyske erkenning te fertsjinjen, ferneamdheid, prestiizje en publisiteit te winnen foar jo wurk. Nominearje jo wurk foar de A' Design Award en kompetearje foar de begearde A' Design Prize.

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