Le design Tualcom Le Logo Et L'identité De Marque par Kenarkose Creative est un lauréat très estimé du prestigieux 2020 A' Design Award de Bronze dans la catégorie Design Graphique.

BronzeGraphisme· 2020

Tualcom Le Logo Et L'identité De Marque

par Kenarkose Creative

Client : Tualcom

Lauréat du A' Design Award de Bronze dans la catégorie Graphisme

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Couleurs

Le Design

À propos de Tualcom Le Logo Et L'identité De Marque

Le logo de Tualcom s'inspire des ondes radiofréquences, qui sont liées au domaine dans lequel l'entreprise opère, et il relie simplement les lettres de Tual. Par conséquent, le logo met non seulement l'accent sur le nom de l'entreprise, mais fait également référence à leurs champs de fonctionnement. La marque est façonnée autour de l'idée de rayures rouges horizontales qui sont associées à des rayures bleues verticales pour créer un sentiment de continuité et de communication. Le langage graphique résultant et le système visuel communiquent instantanément avec le large public de manière compacte et efficace.

La Reconnaissance

À propos du A' Design Award de Bronze

Tualcom Le Logo Et L'identité De Marque est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Tualcom Le Logo Et L'identité De Marque est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Tualcom Le Logo Et L'identité De Marque satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: In this project, the main objective was to reflect the company values into a powerful logomark and branding. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The COM of the TUALCOM comes from the word, communication. In order to answer the request of the client to put an emphasis on the word TUAL, the remaining part of the company name is consciously eliminated from the logomark but implicitly projected through one continuous red band. The branding is shaped around the same idea of horizontal red stripes that are coupled with vertical blue ones.
Dimensions & Emballage: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. A comprehensive brand identity guidelines manual was prepared in order to prevent the misproduction of any item. These guidelines help employees to easily grasp both the visual language and the core company values of Tualcom. Therefore, the resulting visual representation creates coherency with noticeability that allows the audience to easily communicate with the brand.
Mots-Clés: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Technologie de Production: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior office space.
Défi de Conception: The client was hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. In order to balance out the powerful change in the logo, the previous color combination was preserved and replaced with a better calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.
Recherche: Starting the project, an extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The outcome of this research revealed that the existing logo was generic, and it was easily being mixed up with other similar logos by the audience. The branding system was also lacking. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective. The visual system was to be built not only for the industry related audience but also for the ones who are unfamiliar to the field.
Inspiration: Tualcom operates in the fields of communication and RF Technologies. The main company objective stands out to develop and produce compact, efficient and general purpose or application specific communication and RF systems, subsystems and modules. The main motive was to reflect these core values in the visual identity of the brand. The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.
Durée du Projet: The project started in October 2018 and finished in February 2019 in Ankara.
Flux Opérationnel: A brand identity guidelines manual was provided to the client in order to create a consistent visual language across all digital and printed media. The coupling of vertical blue stripes with a horizontal red band sets off a coherent visual link that immediately interacts with the audience and makes them recognize Tualcom without even seeing the logo.
Membres de l'Équipe: Gizem Akdağ
Merve Okçu
Haktan Aksu
Pelin Bilgin
Crédits Images: All visual materials were designed and produced by Kenarköşe Creative.