Lovely Xinjiang Identité visuelle de restaurant par Jie Yang

Le design Lovely Xinjiang Identité visuelle de restaurant par Jie Yang est un lauréat très estimé du prestigieux 2020 A' Design Award de Fer dans la catégorie Design Graphique.

FerGraphisme· 2020

Lovely Xinjiang Identité visuelle de restaurant

par Jie Yang

Client : Decelent

Lauréat du A' Design Award de Fer dans la catégorie Graphisme

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Couleurs

Le Design

À propos de Lovely Xinjiang Identité visuelle de restaurant

« Lovely Xinjiang » est l'identité visuelle d'un grand restaurant situé à Urumqi, au Xinjiang. Le design s'inspire de l'artisanat ouïghour local du meulage et de l'assemblage des briques, visible sur les façades des bâtiments traditionnels. Les éléments culturels de la région sont dessinés sous forme de blocs graphiques simples, assemblés pour composer des figures plus vastes. Chaque bloc représente une culture différente et, réunis, ces blocs forment une image complète. L'identité se déploie dans l'ensemble du restaurant, qui compte 56 salons privés, chacun décliné sur le thème d'une tradition nationale. L'intention est de présenter les multiples cultures du Xinjiang comme un tout unifié.

La Reconnaissance

À propos du A' Design Award de Fer

Lovely Xinjiang Identité visuelle de restaurant est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Lovely Xinjiang Identité visuelle de restaurant est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Lovely Xinjiang Identité visuelle de restaurant est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: The customer is a Xinjiang restaurant which integrates style interpretation, cultural and creative products and featured catering. The difficulty of this project is to express the culture of dozens of different nationalities in one place and to integrate them into a whole. The designer's inspiration comes from the tiling process of the local Uygur building surface. Designers make various elements of Xinjiang into various shapes through The form of Uighur brick grinding butt joint technology. The patchwork represents the multi-cultural and inclusive mentality of Xinjiang's opening up.
Dimensions & Emballage: The project covers a total area of 17000 square meters, with 56 private rooms and 6 large and small performance and translation halls. Each private room is a theme with national characteristics to express people's harmonious coexistence.
Mots-Clés: Multi ethnic, multi-cultural, National craft, Brick grinding and butt joint, Catering culture,National cultural integration
Technologie de Production: After receiving this project, the designer team came to Xinjiang for cultural investigation. Designers grasp elements from the process of "grinding bricks for joints" in local buildings, Draw all kinds of figures, and completes the visual image design of the whole restaurant. Only by using "on-site processing" and "factory production and on-site installation" can the project be promoted at the same time.
Défi de Conception: The most difficult part is: how to use visual elements to integrate more than 50 different ethnic cultures in Xinjiang into a whole, and finally we express the feeling of different ethnic groups coming together through "Brick grinding and butt joint" technology.
Recherche: Considering the industry attributes of customers, it is a large-scale Xinjiang restaurant integrating style interpretation, cultural and creative products and featured catering. It not only provides delicious food, but also undertakes the responsibility of promoting Xinjiang culture. Xinjiang has dozens of different nationalities. The eastern and Western cultures meet here. So it takes a lot of effort to express so many elements in the same place. The designer team refined a slogan: "Xinjiang is very big, it's enough to come here". It fits the characteristics of the project well. But how should visual elements be reflected? Designers found that all the building surfaces in Xinjiang have extremely exquisite brick collage patterns, which are seamlessly spliced into a perfect figure by hand polished bricks, which is very close to the restaurant's characteristics of "integrating cultures of different nationalities". Therefore, the designer team started with “rubbed brickwork” elements to create this magnificent Xinjiang restaurant project. After the completion of the project, it has been highly appreciated by all sectors of society, and each nation can see its own culture here.
Inspiration: Designer get inspiration from the unique traditional craft of grinding bricks and butt joints of local buildings. Designer following the form of grinding brick splicing, various cultural elements in Xinjiang are made into various graphics. The splicing blocks represent multiculturalism, but also represent the inclusive mentality of Xinjiang's opening to the outside world. Each Square block represents a different culture. Together, they form a picture of "World Solidarity", which reconnects the world through the new silk road.
Durée du Projet: The project started in February 2017 in Urumqi, Xinjiang, was completed in June 2018, and officially operated in January 2019.
Flux Opérationnel: In the process of implementation, traditional craftsmen from Xinjiang were invited to present the unique Xinjiang national handicraft technology perfectly in the interior decoration of the restaurant, and to create a unique Xinjiang national atmosphere by combining modern high-tech props such as acoustic, photoelectric and so on.
Membres de l'Équipe: JieYang