Le design Digital Design Days Identité de marque par Jekyll & Hyde est un lauréat très estimé du prestigieux 2020 A' Design Award de Bronze dans la catégorie Design Graphique.
BronzeGraphisme· 2020
Digital Design Days Identité de marque
par Jekyll & Hyde
Client : Digital Design Days
Lauréat du A' Design Award de Bronze dans la catégorie Graphisme
Lauréat Vérifié
Vérifier le statut du prix pour le design #89836Le Design
À propos de Digital Design Days Identité de marque
Digital Design Days est une identité de marque créée pour un événement international de design numérique. Le logo est un signe responsive qui s'adapte à la taille d'utilisation en modifiant la fréquence des éléments uniques qui le composent. La lettre D est construite à partir de ces éléments et évoque la lumière, l'énergie et le mouvement. Une palette de neuf couleurs distingue les différentes éditions et les différents pays, tandis qu'une version linéaire permet un usage en noir et blanc. L'identité fonctionne aussi bien sur les supports numériques qu'imprimés, en petit comme en grand format.
La Reconnaissance
À propos du A' Design Award de Bronze
Digital Design Days Identité de marque est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Digital Design Days Identité de marque est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Digital Design Days Identité de marque satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Les coulisses du design
Dossier de presse
Crédits, membres de l'équipe et détails techniques fournis par le designer.
- Propriétés Uniques
- Digital Design Days is an international digital design event. The logo designed is a responsive sign, able to adapt to the dimension of usage by changing the frequency of the single elements of which it is made, resulting in obtaining an efficient utilization in every different application. It’s a contemporary viewing of brand signature, imagined as a vital and alive structure able to overcome the two dimensional feature.
- Dimensions & Emballage
- Digital Design Days logo has been designed using a rbg native tones palette made of nine colors so to be able to define different festival editions of different countries. The black and white version has been studied and redesigned creating a line version of the logo so to be able, eliminating shadings, to have the same visual result as the colored one.
- Mots-Clés
- digital design, innovation, responsive logo, frequency, gradient, brand identity
- Technologie de Production
- The elaboration of the concept and its possible design solutions were initially designed on paper, then the studio used illustrator (Adobe cc 2018 suite) to develop and realize the new Digital Design Days brand identity. To be able to create a variable logo we've used the morphing tool studying, for each needed dimension, the correct solution of frequency.
- Défi de Conception
- With this project jekyll & hyde studio had to present the digital world and its complexity and, at the same time, to adapt it to different sizes and different supports. From small size to bigger ones, the solution reached by the team is able to adapt itself from digital to print. The challenge was to create something new but keeping the previous idea of the pixel as the digital smallest unit still alive. Something that could renew the old logo repositioning it in an international space and in a contemporary world.
- Recherche
- The initial part of our research was focused on study all the festivals linked to design, especially to digital design. This analysis was visual yet strategic on the positioning of these brands. Then the studio worked on analyzing the values and personality of Digital Design Days, sharing their thoughts with the founder of the event, so to better define it. Then personality definition led to the style definition and only after developing the insides of the brand, we started to design the outside, the shape, the appearance.
- Inspiration
- The new brand signature came up after a research and analyzation of the spirit, the values and the personality of Digital Design Days. The "d" that has been created is light, energy, movement. Jekyll & hyde wanted to design a rebranding still able to summon the previous editions one and to communicate the festival's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter.
- Durée du Projet
- Jekyll & hyde started to work on this project in September 2018 when Filippo Spiezia, the founder od the Digital Design Days festival, asked them to redesign the identity of its series of events. The rebranding has been showed to the public on July 2019. It has been a long process of research and elaboration to define the new brand signature.
- Flux Opérationnel
- The new brand identity has to represent the internationality of the multiple events. The logo has to be able to adapt by changing and transforming itself so to be displayed into different sizes and so to be representative of its internationality (changing colors to characterize the different event places). Its natural environment is the digital world where it has the capacity to evolve and to show its tridimensional feature, but it still works in the printed world too.
- Brevets
- Copyrights belong to Filippo Spiezia, Digital Design Days, 2019.
- Membres de l'Équipe
- Creative Director: Marco Molteni
Creative Director: Margherita Monguzzi
Graphic Designer: Elena Bonanomi
Graphic Designer: Cecilia Della Longa - Crédits Images
- #1 - #5: creator jekyll & hyde, Digital Design Days Rebranding, 2019
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