Peace and Presence Well-Being Marque par Lisa Winstanley

Le design Peace and Presence Well-Being Marque par Lisa Winstanley est un lauréat très estimé du prestigieux 2020 A' Design Award d'Argent dans la catégorie Design Graphique.

ArgentGraphisme· 2020

Peace and Presence Well-Being Marque

par Lisa Winstanley

Client : Peace & Presence Well-being UK

Lauréat du A' Design Award d'Argent dans la catégorie Graphisme

55,938

Lauréat Vérifié

Vérifier le statut du prix pour le design #87317

Explorer davantage Visiter le site Voir sur A' Design Award Communiqué de presse Badge du prix

Couleurs

Le Design

À propos de Peace and Presence Well-Being Marque

Peace and Presence Well-being est une société de thérapie holistique basée au Royaume-Uni qui propose des services tels que la réflexologie, le massage holistique et le reiki pour rajeunir le corps, l'esprit et l'esprit. Le langage visuel de la marque P&PW est fondé sur ce désir d'invoquer un état paisible, apaisant et relaxant inspiré des souvenirs d'enfance nostalgiques de la nature, en s'inspirant spécifiquement de la flore et de la faune des berges des rivières et des paysages boisés. La palette de couleurs s'inspire des caractéristiques de l'eau géorgienne dans leurs états d'origine et oxydés, tirant à nouveau parti de la nostalgie des temps passés.

La Reconnaissance

À propos du A' Design Award d'Argent

Peace and Presence Well-Being Marque est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Peace and Presence Well-Being Marque est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Peace and Presence Well-Being Marque est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Dimensions & Emballage: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Mots-Clés: branding, visual identity, logo, stationery, packaging, merchandise
Technologie de Production: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Défi de Conception: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Recherche: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Inspiration: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Durée du Projet: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Flux Opérationnel: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.