Pastry Gift Box Le Coffret Cadeau par Fudesign - Kazuo Fukushima

Le design Pastry Gift Box Le Coffret Cadeau par Fudesign - Kazuo Fukushima est un lauréat très estimé du prestigieux 2019 A' Design Award d'Argent dans la catégorie Design d'Emballage.

ArgentEmballage· 2019

Pastry Gift Box Le Coffret Cadeau

par Fudesign - Kazuo Fukushima

Client : Shanghai Yuyuan（group）co. Ltd

Lauréat du A' Design Award d'Argent dans la catégorie Emballage

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Couleurs

Le Design

À propos de Pastry Gift Box Le Coffret Cadeau

M. Qiao est une marque de pâtisserie de Yu Yuan. La marque vise à diffuser et à générer un bon bouche à oreille sur le paysage et la ville de Shanghai. L'inspiration du design vient de l'architecture historique de Shanghai, qui représente la culture unique. Le design créatif a absorbé la quintessence de l'architecture qui pourrait être une image symbolique du style du vieux Shanghai, mélangée au style moderne. Cela fait que le paquet cadeau attire les touristes à l'acheter en tant que spécialité locale.

La Reconnaissance

À propos du A' Design Award d'Argent

Pastry Gift Box Le Coffret Cadeau est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Pastry Gift Box Le Coffret Cadeau est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Pastry Gift Box Le Coffret Cadeau est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
Dimensions & Emballage: Width 250 mm x Depth 250 mm x Height 32 mm
Mots-Clés: Food, Package, Logo, Old Shanghai,
Technologie de Production: The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers.
Défi de Conception: The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
Recherche: Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
Inspiration: In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
Durée du Projet: The project started in November 2018 in Shanghai and finished in January 2019.
Flux Opérationnel: This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
Membres de l'Équipe: Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing