Optics and Chromatics L'affiche D'exposition par Timea Andoka

Le design Optics and Chromatics L'affiche D'exposition par Timea Andoka est un lauréat très estimé du prestigieux 2018 A' Design Award d'Argent dans la catégorie Design Graphique.

ArgentGraphisme· 2018

Optics and Chromatics L'affiche D'exposition

par Timea Andoka

Client : Timea Andorka

Lauréat du A' Design Award d'Argent dans la catégorie Graphisme

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Couleurs

Le Design

À propos de Optics and Chromatics L'affiche D'exposition

Le titre Optics and Chromatic fait référence au débat entre Goethe et Newton sur la nature des couleurs. Ce débat est représenté par le choc des deux compositions en forme de lettre: l'une est calculée, géométrique, aux contours nets, l'autre repose sur le jeu impressionniste d'ombres colorées. En 2014, cette conception a servi de couverture pour les couvertures d'artiste de la série Pantone Plus.

La Reconnaissance

À propos du A' Design Award d'Argent

Optics and Chromatics L'affiche D'exposition est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Optics and Chromatics L'affiche D'exposition est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Optics and Chromatics L'affiche D'exposition est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
Dimensions & Emballage: original poster size: 70×100 cm
Mots-Clés: chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
Technologie de Production: paper, coloured plastic sheet, light, shadow
Défi de Conception: Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
Recherche: It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
Inspiration: Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
Durée du Projet: The poster was made at Budapest, Hungary, 2010.
It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
Flux Opérationnel: Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
Membres de l'Équipe: Art director, graphic design, type design and paper craft: Tímea Andorka