Le design Hello Spring Long métrage par Lanhua Ma est un lauréat très estimé du prestigieux 2025 A' Design Award de Bronze dans la catégorie Film.

BronzeFilm· 2025

Hello Spring Long métrage

par Lanhua Ma

Client : Lanhua Ma

Lauréat du A' Design Award de Bronze dans la catégorie Film

35,358

Lauréat Vérifié

Vérifier le statut du prix pour le design #170683

Voir sur A' Design Award Communiqué de presse Badge du prix

Couleurs

Le Design

À propos de Hello Spring Long métrage

Hello Spring est un long métrage qui suit une jeune étudiante et son parcours à travers l'écriture créative. D'une durée de 87 minutes, le film a été tourné en décors naturels à Nankin, en Chine. Hello Spring associe prises de vues réelles et animation dessinée à la main afin de créer un langage visuel expérimental. Le récit se déploie en trois chapitres, chacun adoptant une approche visuelle distincte. La palette chromatique évolue de teintes désaturées vers des tons éclatants à mesure que l'étudiante trouve sa propre voix. Adapté d'un roman graphique, le film pose un regard empreint d'humour sur l'éducation en Asie de l'Est et invite les spectateurs de tous âges à réfléchir à l'apprentissage.

La Reconnaissance

À propos du A' Design Award de Bronze

Hello Spring Long métrage est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Hello Spring Long métrage est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Hello Spring Long métrage satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: The film bridges cultures through universal comedy. Unlike typical children's films, it engages all ages while challenging rigid East Asian education. Director Ma's live-action mixed animation experimental techniques make this Chinese story globally accessible. Adapted from a bestselling graphic novel, it perfectly balances entertainment with meaningful social commentary on educational reform.
Dimensions & Emballage: Feature film: 87 minutes runtime
Format: Digital cinema package (DCP), 4:3 and 2.35:1 aspect ratio.Resolution: 2K, Delivery formats: DCP, ProRes 4444, H.264
Mots-Clés: Coming-of-age, Chinese education, Visual storytelling, Creative awakening, Color symbolism, Narrative filmmaking, Student expression, Cultural identity, Educational philosophy
Technologie de Production: Shot on-location in Nanjing using hybrid cinematography techniques that blend traditional narrative filmmaking with hand-drawn animation, which uses experimental visual language. The production employed stylized color grading to enhance comedic elements while maintaining emotional authenticity. It utilized non-linear editing structures to mirror the creative writing process central to the story. Sound design incorporates subtle cultural motifs without alienating international audiences. Post-production leveraged cross-cultural consultation to ensure subtitling captures linguistic nuances essential to the screenplay's comedic timing.
Défi de Conception: Our most significant obstacles were severe budget limitations and pandemic restrictions that prevented large-scale shooting. We transformed these constraints into creative opportunities by developing a minimalist visual language that focused on intimate character moments rather than expensive set pieces. The pandemic's isolation inspired our narrative structure, with separated spaces becoming a storytelling device reflecting the protagonist's internal journey. We embraced lightweight production methods, filming with skeleton crews in naturally lit environments. These limitations ultimately strengthened our storytelling approach, pushing us toward more innovative visual solutions and a more authentic emotional core.
Recherche: This study explored how narrative film and visual design can effectively express educational themes. Through analysis of 21 Asian educational films' visual language, 40 color scheme experiments, and 15 focus group discussions, we established an aesthetic framework that resonates with audiences. Research demonstrated that specific color transitions (from monochromatic to saturated) can symbolically reflect a student's creative awakening, while non-linear narrative structures better represent the internal logic of the creative process. The combination of experimental montage techniques with traditional cinematography balanced artistic expression with audience accessibility. These findings directly influenced the film's visual design, pacing, and scene construction, creating a work with both artistic depth and narrative accessibility, providing new pathways for educational filmmaking.
Inspiration: This film emerged from the director's childhood struggle with writing despite having a father who was a renowned composition educator. The narrative transforms this personal journey into artistic expression, blending Eastern educational philosophy with Western filmmaking techniques. Research into pedagogical approaches across cultures informed the storytelling, offering authentic insight into educational reforms happening in contemporary China while creating a universally resonant story.
Durée du Projet: Filming between 2022 and 2023, Nanjing, China
Flux Opérationnel: The film unfolds through three distinct chapters following a young student's writing journey, each marked by a unique visual approach. As she progresses, the film's palette transforms from desaturated to vibrant, mirroring her creative awakening. Humor builds through recurring motifs that viewers can anticipate and enjoy. The narrative invites the audience to reflect on their own educational experiences, creating an emotional connection that transcends cultural barriers while delivering a universal story about finding one's voice.
Crédits Images: Image #All Film Stills, Nanjing Bad Student Media, 2024